Welcome to Complex Discovery. Provided by blogger Rob Robinson, Complex Discovery contains tools, tactics, and techniques that have a positive impact on the conduct of electronic discovery. Nothing is ever as simple as it seems - and with that in mind - hopefully the information and ideas provided on this site and via the corresponding blog will help you as you translate complex discovery into executional simplicity. Should you have any comments/questions/considerations, please feel free to contact me.
As a marketing executive with extensive sales, management, and consulting experience in translating strategic guidance into tactical action for commercial and consumer products and services distributed worldwide in support of both transactional and relationship sales models, I enjoy discovering the tools, tactics and techniques that have helped me over the course of my career develop, deploy, and maintain a strong conduits of communication to clients. To provide context for the content on this site, a short overview of my background is provided for your review and consideration.
MARKETING APPROACH
Simplistically stated, my marketing approach is to leverage all available print and digital conduits to the customer/client in order to “get to five contacts” with that customer/client as soon as possible while being mindful of the potential for “intrusiveness”. Provided below in a simple presentation is the framework of why I believe this approach continues to be an effective approach in gaining and maintaining awareness of ideas/services/products.
EXPERIENCE
Consulting, General Management, and Project Development
InfoGovernance Engagement Area, ESI-OnDemand, Catalyst Repository Systems, PharmaMeal
Provided consulting management and project support services for technology enabled service companies operating in both the enterprise legal and information technology environment as well as the medical professional support industry. Key accomplishments include: · Development, deployment and general management of all sales, marketing, and operations activities for a technology enabled pharmaceutical industry centric deliver service resulting in over 40% sales growth and corresponding 40% decrease in operational spending quarter over quarter. (2007-2008)· Development and deployment of a corporate website, blogs, and intranet presences with corresponding collateral to include competitive updates, service brochures, whitepapers, client training videos, and sales support materials for an established provider of legal case management technology services. (2007-2008)
Senior Level Marketing Management: Crossroads Systems, Azurix, RenewData, and ONSITE3
Provided director level and above marketing leadership for enterprise products and services for segment leading companies operating in both domestic and foreign technology markets. Key accomplishments include:· Establishment, development, and management of all marketing planning programs and activities for two enterprise service providers in the $1.95B electronic discovery market supporting top ten placement of these providers in industry survey results from 2005-2007. (2005-2007)· Development and management of marketing programs, planning and activities – to include product management - for an enterprise storage area networking company that gained and maintained 80% market share 2000-2005. (2000-2005)· Successful launch of B2B online portal for US and European buyers and suppliers in the $23B water and wastewater market. (2000)
Product Marketing Management: Compaq Computer Corporation
Product Marketing Manager for Compaq’s Prosignia and Deskpro brand of commercial desktop computers and Prosignia branded Internet services. Key accomplishments include development and execution of channel marketing programs for over 30 distributors and 10,000 resellers in the North American Market and development of launch plans supporting the successful worldwide launch of the Prosignia brand of SMB desktop computers. (1996-2000)
Pharmaceutical Sales: Pfizer and Eli Lily
Health Care Specialist for Fortune 100 Health Care Companies, responsible for the translation of corporate marketing strategies into sales activities targeted at all medical professionals. Key accomplishments include taking territory ranked 450/452 to 1/452 within six calendar months. (1993-1996)
Service: Officer/Captain/Pilot:
U.S. ArmyAir Cavalry Troop Commander and Pilot responsible for military activities to include personnel management, mission execution, and property maintenance for surveillance programs in both Germany (International Border) and Egypt (Camp David Accords). Key accomplishments include reception of the Meritorious Service Medal. (1985-1993)
EDUCATION
- University Of Texas Executive Education –Financial Analysis in Measuring Business Performance (2003).
- B.B.A. (Business Administration), University of Mississippi (1985).
Enjoy the site, the content, and feel free to share those tools, tactics, and techniques you have discovered in your endeavors.
