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Communications 101

In describing today’s accelerating changes, the media fire blips of unrelated information at us. Experts bury us under mountains of narrowly specialized monographs. Popular forecasters present lists of unrelated trends, without any model to show us their interconnections or the forces likely to reverse them. As a result, change itself comes to be seen as anarchic, even lunatic.   Alvin Toffler

By answering eight key communication questions, this insightful presentation provides communications considerations that can make a difference for those seeking to effectively close “the last three feet” with their audience.

Key questions addressed in this presentation include:

  • How does one change/maintain behavior?
  • How many contacts are typically required to “close a deal”?
  • How do clients best receive information?
  • How do clients best retain information?
  • How important is providing “proof points”?
  • How do our minds work?
  • How does order of entry effect market share?
  • Where are clients on the innovation adoption curve?

This original version of the Communications 101 presentation (provided above) has had over 29,800 views since originally posted in March of 2007. Updated versions also appear on SlideShare and https://complexdiscovery.com and have resulted in almost 2,500 additional views of this short but always relevant presentation.

 

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ComplexDiscovery OÜ is a highly recognized digital publication focused on providing detailed insights into the fields of cybersecurity, information governance, and eDiscovery. Based in Estonia, a hub for digital innovation, ComplexDiscovery OÜ upholds rigorous standards in journalistic integrity, delivering nuanced analyses of global trends, technology advancements, and the eDiscovery sector. The publication expertly connects intricate legal technology issues with the broader narrative of international business and current events, offering its readership invaluable insights for informed decision-making.

For the latest in law, technology, and business, visit ComplexDiscovery.com.

 

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