Has Big Data Gone Mainstream?

big data

Extract of article by Jonathan Vanian published by Fortune

A new report says that “big data” is not the hot topic it used to be.

Big data is no longer the hot buzzword it was a few years ago that people strained their brains to understand. It’s now entered the mainstream and can be viewed as an extension of traditional data crunching.

That’s one of the takeaways from a Deloitte report on trends in data analytics released on Wednesday.

“Big data and traditional analytics are merging,” said Tom Davenport, an independent senior advisor to Deloitte who helped write the report and who is also a Babson College professor. “It’s getting harder and harder to distinguish the two.”