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You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.Extract from article by Marshall Wells and Miha Kralj
Experimentation is the mechanism toward discovering successful processes and operations. Machine thinking is the means to gravitate more easily—and automatically—toward business practices that lead to higher customer retention. Innovation cycles are closer together, and there’s less risk because there hasn’t been as much investment in traditional, more expensive technology. And, also important, there’s no real emotional investment in any solution because it’s all machine-generated.
Today’s unforgiving, rapid-fire market affords little breathing room. You cannot wait to be disruptive. Disruption is already underway—across every industry. Even market leaders will be outpaced quickly by competitors who are analyzing data, automating processes and decoupling from infrastructural complexities. Companies that aren’t experimenting with automation now will surely be left behind.
Read the original article at: Forget Innovation. Let’s Talk Experimentation.