Extract from article by Kevin O’Keefe
If legal technology companies want media coverage of their products and companies, they need to learn what social media is and how to use it.
Sam Glover writes at Lawyerist this morning that the lack of media and online coverage of legal tech products and companies is a real problem. Not only for the companies who are seeking to get known, but for the consumers of legal tech products who need to be informed buyers.
Sam dovetailed off Bob Ambrogi’s piece of Monday where he asked where all the tech reporters had gone. No one other than a couple ALM reporters were signed up to cover LegalTech West Coast this week — and LegalTech is ALM’s own conference.
What’s largely lacking … is a broader critical eye, looking not at specific products and apps, but at the companies behind them, the people behind those companies, and the industry overall.
Glover sees enough coverage of products, and agrees with Ambrogi that we need coverage of the companies and their people.