Based on transformation and technology, current principles of marketing communications require considerable rethinking in light of the available “conduits” to communicate with others. With a relook at past marketing communications principles in mind – the following new marketing communications principles are provided for your consideration, review, and use.
Leveraging Social Media?
In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools.
Weekly Top Story Digest – April 21, 2010
Provided for your review/use is this week’s snapshot update of key industry news, views, and events highlighting key electronic discovery related stories, developments, and announcements.
Weekly Top Story Digest – April 14, 2010
Provided for your review/use is this week’s snapshot update of key industry news, views, and events highlighting key electronic discovery related stories, developments, and announcements.
Data Breaches, Social Media, and Symantec
Last week I had an excellent opportunity to learn from Symantec’s Director of Product Marketing – David Dorosin – about both Targeted Attacks on Intellectual Property and how Symantec is providing new tools to help address the challenges of these attacks. This conversation was of special interest to me as it provided an opportunity for me to see how leading security vendors are beginning to address the data breach challenges associated with unconventional unstructured data emanating from social media.
Time for Unplanning?
“Unplanning” is the brainchild of Mason Zimbler Creative Director David Sloly and business advisor and author Ian Sanders. The pair unveiled their new outlook on business planning at the prestigious South by South West (SXSW) Interactive festival, held this March in Austin, Texas. The theory acknowledges the unpredictable nature of business today, and advocates agility and action over unnecessary research and planning. Here’s a bite of the apple.
Weekly Top Story Digest – April 7, 2010
Provided for your review/use is this week’s snapshot update of key industry news and views highlighting key electronic discovery related stories, developments, and announcements.
Weekly Top Story Digest – March 31, 2010
Weekly update of key industry news and views highlighting key electronic discovery related stories, developments, and announcements.
