In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools.
“Unplanning” is the brainchild of Mason Zimbler Creative Director David Sloly and business advisor and author Ian Sanders. The pair unveiled their new outlook on business planning at the prestigious South by South West (SXSW) Interactive festival, held this March in Austin, Texas. The theory acknowledges the unpredictable nature of business today, and advocates agility and action over unnecessary research and planning. Here’s a bite of the apple.
Weekly update of key industry news and views highlighting key electronic discovery related stories, developments, and announcements.