By Greg Bufithis
We hit of a bit of a milestone this past week: 70,000+ subscribers. And that’s across all of our listservs world-wide. Every day we receive requests from subscribers and vendors to provide information about our listservs demographic profile. The following is an overview. This information will be updated over time as we incorporate more details and update subscriber numbers.
The Posse List is a member of The Project Counsel Group (“the Group”). The Group maintains a wide range of information listservs and job listservs besides those of The Posse List but all information listservs and job liservs for all members of our Group are managed by The Posse List staff. There are a total of 430+ listservs that cover the U.S., Canada, South America, Europe, the Persian Gulf/Middle East, and the Asia Pacific.
Read the original article at: The Project Counsel Group listservs: some metrics and demographics
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A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings
Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.
This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.
