Sun. Oct 2nd, 2022

    About ComplexDiscovery



    About ComplexDiscovery and ComplexDiscovery OÜ

    Overview

    • ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

    • ComplexDiscovery is a technology marketing firm providing strategic planning and tactical execution expertise in support of cyber, data, and legal discovery organizations. Focused primarily on supporting the ComplexDiscovery publication, the company is registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world. The company operates virtually worldwide to deliver marketing consulting and services.

    Company Information

    • Company Business Entity: ComplexDiscovery OÜ – Private Limited Liability Company founded in Estonia, European Union (Registry Code 14914844)
    • Company Business Address: Harju Maakond, Tallinn, Lasnamäe Linnaosa, Sepapaja tn 6, 15551 (Estonia)
    • Value Added Tax (VAT) Identification Number: EE102254482
    • Company OÜ Established: 2020 (Estonia, European Union)
    • Blog Establishment: 2010
    • Business Model and Funding: Privately Funded*
    • Target Audience: Cybersecurity, Information Governance, and eDiscovery Professionals
    • Core Offering: Online Publication (Research, Reports, and Updates) and Marketing Services (Health Check and Operationalization)
    • Content Focus: Cyber, Data, and Legal Discovery Issues, Information, and Updates
    • Content Approach: Selected High-Quality Content from Public, Private, and Original Sources**

    Tech Stack Overview

    Communications Snapshot

    On-Going Research and Reports
    Source: Industry Public Domain Information and ComplexDiscovery Research

    • Annual eDiscovery Market Size Mashup (Report)
    • eDiscovery Mergers, Acquisitions, and Investments (Listing)
    • Top 100+ eDiscovery Providers (Directory)
    • Quarterly eDiscovery Business Confidence Survey
    • Semi-Annual eDiscovery Pricing Survey
    • Monthly Hart-Scott Rodino Transaction Updates (Report)
    • Aggregate Listing of eDiscovery Events (List)
    • Five Great Reads on Cyber, Data, and Legal Discovery (Newsletter)
    • The ComplexDiscovery Minute (Video Notes)

    Basic Website Metrics: January 1, 2021 – September 30, 2022
    Source: Google Analytics

    • Page Views: 190,463 (Chart 1)
    • Users: 103,806 (Chart 2)
    • New Users: 99,182 (Chart 3)
    • Sessions: 122,957 (Chart 4)
    • Average Session Duration: 1:08 (Chart 5)
    • Number of Sessions Per User: 1.26 (Chart 6)
    • Bounce Rate: 75.46% (Chart 7)

    Chart 1 – ComplexDiscovery Audience Overview – Website Pageviews

    1 - ComplexDiscovery Audience Overview - Website Pageviews - September 2022

    Chart 2 – ComplexDiscovery Audience Overview – Users

    2 - ComplexDiscovery Audience Overview - All Users - September 2022

    Chart 3 – ComplexDiscovery Audience Overview – New Users

    3 - ComplexDiscovery Audience Overview - New Users - September 2022

    Chart 4 – ComplexDiscovery Audience Overview – Sessions

    4 - ComplexDiscovery Audience Overview - Sessions - September 2022

    Chart 5 – ComplexDiscovery Audience Overview – Average Session Duration (Seconds)

    5 - ComplexDiscovery Audience Overview - Average Session Duration - September 2022

    Chart 6 – ComplexDiscovery Audience Overview – Number of Sessions Per User

    6 - ComplexDiscovery Audience Overview - Number of Sessions Per User - September 2022

    Chart 7 – ComplexDiscovery Audience Overview – Bounce Rate

    7 - ComplexDiscovery Audience Overview - Bounce Rate - September 2022

    Basic Social Media Metrics: January 1, 2021 – September 30, 2022
    Source: LinkedIn and Twitter

    • LinkedIn Followers: 8,471
    • Twitter Followers: 4,088

    Chart 8 – ComplexDiscovery Audience Overview – LinkedIn and Twitter

    8 - ComplexDiscovery Audience Overview - LinkedIn and Twitter Followers - September 2022

    Basic Contact Database and Email Metrics: January 1, 2021 – September 30, 2022
    Source: Mailchimp and Pipedrive

    • Database Contacts: 24,284 (Chart 9)
    • Core Newsletter Subscribers: 6,695 (Chart 9)
    • LinkedIn Newsletter Subscribers: 1,882 (Chart 9)
    • Open Rate Latest Campaign: 16.7% (Chart 10)***
    • Open Rate All Campaigns: 27.1% (Chart 10)***
    • Email Campaigns Sent: 110 (Chart 11)

    Chart 9 – ComplexDiscovery Audience Overview – Database Contacts and Newsletter Subscribers

    9 - ComplexDiscovery Audience Overview - Database Contacts and Newsletter Subscribers - September 2022


    Chart 10 – ComplexDiscovery Audience Overview – Email Campaign Open Rates

    10 - ComplexDiscovery Audience Overview - Email Campaign Open Rates - September 2022


    Chart 11 – ComplexDiscovery Audience Overview – Email Campaigns Sent 

    11 - ComplexDiscovery Audience Overview - Email Campaigns Sent - September 2022

    Banner Advertising Metrics:  September 5, 2022 – September 30, 2022
    Source: Advanced Ads

    • Ad Impressions: 7,413 (Chart 12)
    • Click-Through-Rate (CTR): 0.36% (Chart 13)*

    * Industry Averages for Display CTR: Legal = .59% and Tech = .39% (Source: Bitly)


    Chart 12 – ComplexDiscovery Banner Advertising – Impressions (Aggregate of All Banner Ads from Beta Advertising Program)

    12 - ComplexDiscovery Banner Advertising Overview - Impressions - September 2022

    Chart 13 – ComplexDiscovery Banner Advertising – Click-Through-Rate (CTR)

    13 - ComplexDiscovery Banner Advertising Overview - Click-Through-Rate (CTR) - September 2022

    About the Editor and Managing Director

    Rob Robinson is a technology marketer who has held senior leadership positions with multiple top-tier cyber, data, and legal technology providers. Rob writes frequently on technology and marketing topics and publishes regularly on ComplexDiscovery.com. Based in College Station, Texas, Rob splits time between Texas and Colorado and also has been granted status as an e-Resident of Estonia.

    Rob holds a Certified E-Discovery Specialist (CEDS) designation from ACEDS, a Certificate of eDiscovery from the Electronic Discovery and Evidence Training Institute, and is a Brainspace Certified Analyst, Specialist, and Administrator. Rob also holds certifications for X-Road® Fundamentals, Security Server Administration, Central Server Administration, and Service Developer from the Nordic Institute for Interoperability Solutions and most recently completed Reveal AI and Reviewer certifications. He has held leadership roles (VP of Marketing, CMO, and COO) in legal technology organizations including ONSITE3 (Acquired), Orange Legal Technologies (Acquired), CloudNine (Acquired LexisNexis eDiscovery Product Line), and with HaystackID (Acquired Envision Discovery, Inspired Review, eTERA Consulting, NightOwl Global, and Business Intelligence Associates). Rob also has had leadership positions in technology-centric organizations including Crossroads Systems (Director of Marketing – Storage Area Networking) and Compaq Computer Corporation (Product Marketing Manager – Deskpro and Prosignia Product Lines). A former US Army Captain and Helicopter Pilot, Rob is an alumnus and distinguished military graduate of the University of Mississippi, graduating cum laude with a B.A. in Business.



    Marketing Specialties: Market Research, Market Analysis, Product and Service Strategy, Corporate Branding, Demand Creation, Field Marketing, Partner Marketing, Industry Analyst Relations, Content Development, Curation, Website Development, Marketing Automation, Social Media Automation, Public Relations

    Domain Expertise: Blockchain, Cyber Discovery, Data Discovery, Legal Technology, Electronic Discovery, Enterprise Storage Technology, Enterprise Personal Computing Technology, Software-as-a-Service, Two-Tier Technology Distribution

    Contact Information

    *Limited advertising or subscription model at this time. Investment and acquisition discussions entertained on request.
    **All content is shared with permission via direct approval, indirect licensing, or stated policy provision.
    ***Open rates vary based on the type of email sent (e.g., newsletter, surveys, update notes).

    Disclaimer

    This is an independent website. The views and opinions expressed here are those of ComplexDiscovery OÜ and may not necessarily reflect those of the people, institutions, or organizations that ComplexDiscovery OÜ may or may not have an affiliation with at this time. Views and opinions may change from time to time based on learning more and developing a deeper understanding of the areas and issues highlighted in published content. Click here for the full website disclaimer from ComplexDiscovery OÜ.

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    ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

    ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of cyber, data, and legal discovery organizations. Focused primarily on supporting the ComplexDiscovery publication, the company is registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world. The company operates virtually worldwide to deliver marketing consulting and services.

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