About

About ComplexDiscovery and ComplexDiscovery OÜ

  • ComplexDiscovery is an online publication that highlights data and legal discovery insight and intelligence ranging from original research to aggregated news for use by business, information technology, and legal professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding data and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

  • ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of data and legal discovery organizations. Registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world, ComplexDiscovery OÜ operates virtually worldwide to deliver marketing consulting and services.

About the Editor and Managing Director

Rob Robinson is a technology marketer who has held senior leadership positions with multiple top-tier data and legal technology providers. Rob writes frequently on technology and marketing topics and publishes regularly on ComplexDiscovery.com. Based in Austin, Texas, Rob splits time between Texas (Austin) and Colorado (Pagosa Springs) and also has been granted status as an e-Resident of Estonia.

Rob holds a Certified E-Discovery Specialist (CEDS) designation from ACEDS, a Certificate of eDiscovery from the Electronic Discovery and Evidence Training Institute, and is a Brainspace Certified Analyst, Specialist, and Administrator. He has held leadership roles (VP of Marketing, CMO, and COO) in legal technology organizations to include ONSITE3 (Acquired), Orange Legal Technologies (Acquired), CloudNine (Acquired LexisNexis eDiscovery Product Line), and with HaystackID (Acquired Envision Discovery, Inspired Review, eTERA Consulting, and NightOwl Global). Rob also has had leadership positions in technology-centric organizations to include Crossroads Systems (Director of Marketing – Storage Area Networking) and Compaq Computer Corporation (Product Marketing Manager – Deskpro and Prosignia Product Lines). A former US Army Captain and Helicopter Pilot, Rob is an alumnus and distinguished military graduate of the University of Mississippi, graduating cum laude with a B.A. in Business.

Marketing Specialties: Market Research, Market Analysis, Product and Service Strategy, Corporate Branding, Demand Creation, Field Marketing, Partner Marketing, Industry Analyst Relations, Content Development, Curation, Website Development, Marketing Automation, Social Media Automation, Public Relations

Domain Expertise: Blockchain, Data Discovery, Legal Technology, Electronic Discovery, Enterprise Storage Technology, Enterprise Personal Computing Technology, Software-as-a-Service, Two-Tier Technology Distribution

Contact Information

  • ComplexDiscovery OÜ (Registry Code 14914844)
  • Company Business Address: Harju Maakond, Tallinn, Lasnamäe Linnaosa, Sepapaja tn 6, 15551 (Estonia)
  • Value Added Tax (VAT) Identification Number: EE102254482
  • Contact Us: Request Form
  • Phone: +1.512.934.7531
  • E-Residency Company Listing
  • LinkedIn

Website/Blog Disclaimer

This is an independent website. The views and opinions expressed here are my own and not necessarily those of the people, institutions or organizations that I may or may not have an affiliation with at this time. My views and opinions may change from time to time as I come to learn more and develop a deeper understanding of the areas and issues highlighted on this website/blog. This website also may include links to other sites/blogs operated by third parties. These links are provided as a means of convenient access to the information/opinion contained therein, and I am in no way responsible for the content of any other sites or any products or services that may be offered through linked sites.
+

Have a Request?

If you have information or offering requests that you would like to ask us about, please let us know and we will make our response to you a priority.

ComplexDiscovery is an online publication that highlights data and legal discovery insight and intelligence ranging from original research to aggregated news for use by business, information technology, and legal professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding data and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of data and legal discovery organizations. Registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world, ComplexDiscovery OÜ operates virtually worldwide to deliver marketing consulting and services.

A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings

Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.

This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.