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The Cartoon and Clip of the Week for May 6, 2015
Daily we read, see and hear more and more from experts and aficionados about how social media communications can benefit businesses by increasing recognition, relationships, and revenue. With 80% of online adults using social networking sites, 83% of Fortune 500 companies using Twitter, and 90% of surveyed organizations reporting some business benefit from the use of social media, there does appear to be strong evidence for the business value of social media.¹
This week our cartoon and clip provides a simple look at how businesses are assessing the value of social media (cartoon) and provides quick links to four relevant and recognized reports highlighting the impact of social media communications on business (clip).
¹Relevant References on Social Media Value
Learn more about the business impact of social media from the following four reports:
- 2014 Fortune 500 and Social Media – UMass Dartmouth. (n.d.). Retrieved from http://www.umassd.edu/cmr/socialmediaresearch/2014fortune500andsocialmedia/
- Baker & McKenzie’s 2014 Global Social Media Survey: Risky business? When and How Businesses are Using Social Media | Publications | Baker & McKenzie. (n.d.). Retrieved from http://www.bakermckenzie.com/ALITCSocialMediaSurveyDec14/
- The social economy: Unlocking value and productivity through social technologies | McKinsey & Company. (n.d.). Retrieved from http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
- Social Networking Fact Sheet | Pew Research Center’s Internet & American Life Project. (n.d.). Retrieved from http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
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