ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Jeff Bennion
Let’s assume there are three firms: a solo, a mid-sized firm, and a 700-attorney firm. Each has $100,000 to spend on marketing/client development. Let’s further assume that none of these firms has a website. They could build a cheap one for about $2,000 or they could build a $100,000 monster, or anything in between. Let’s also assume that each firm wants to maximize its return on investment by putting its time and resources into something that will yield the most client return.
Here is generally what types of webpages each firm can get (see complete article).
Websites are great passive marketing tools, but that is all they are. Lawyers should not rely or even focus on passive marketing. Get out into the community. Teach CLE classes. Write for legal websites. There are a lot more opportunities to use the web than having a website, and attorneys should take advantage of all of them and focus their attention on what brings in the greatest ROI.
Read the complete article at: Why Attorney Websites Are A Waste Of Time For Most Law Firms