Fri. Jun 2nd, 2023

Content Assessment: From Lady J and Cecilia to Timelines? Disco Legalweek 2023 Announcements and Launches

Information - 92%
Insight - 91%
Relevance - 90%
Objectivity - 89%
Authority - 93%



A short percentage-based assessment of the qualitative benefit of the recent announcements by DISCO on their advertising campaign, their chatbot announcement, and their launch of Timelines.

Editor’s Note: From time to time, ComplexDiscovery highlights publicly available or privately purchasable announcements, content updates, and research from cyber, data, and legal discovery providers, research organizations, and ComplexDiscovery community members. While ComplexDiscovery regularly highlights this information, it does not assume any responsibility for content assertions.

Contact us today to submit recommendations for consideration and inclusion in ComplexDiscovery’s data and legal discovery-centric service, product, or research announcements.

Press Announcement (March 22, 2023)

DISCO Launches Timelines, a Cloud-Based Solution for Legal Professionals to Build More Compelling Cases Faster

Industry Update

DISCO (NYSE: LAW), a leader in AI-enabled legal technology, announced the release of Timelines in Case Builder, a powerful solution set built on advanced analytics, which allows teams to build stronger cases faster by quickly identifying important documents and testimony that can be used to craft compelling narratives. Timelines gives litigators, law firm partners, associates, paralegals at law firms, and corporate legal departments the ability to link evidence and securely store and organize all critical case information in one centralized platform. 

As more of the legal industry operates in a digital environment, technology-driven transformation initiatives will remain a top priority for law firms and corporate legal functions. With the launch of Timelines, DISCO continues to move in the direction of becoming the daily login platform from which legal professionals and case teams collaborate, organize, and analyze their time-based case information. The solution provides a flexible and streamlined interface that can capture, assess, and present the most compelling case narratives and store all critical information in one place. Legal teams can now search, analyze, and strengthen cases by linking evidence to facts from many different sources including ediscovery, depositions, or content on the open web.

“Timelines is a critical feature set within DISCO’s product portfolio, and its release underscores how we’re thinking about the future in terms of developing an end-to-end platform for lawyers and a fully closed ecosystem for sensitive data,” said Kevin Smith, DISCO’s Chief Product Officer.  “Equipping case teams with a searchable repository for organized evidence is critical so that teams are able to collaborate, strategize, and prepare the best possible case faster. This is an exciting step towards expanding DISCO’s coverage and support of all other aspects of litigation and investigations.” 

Timelines improves the current practice of creating timelines in offline isolated documents through a collaborative, extensible technology platform that minimizes the risk. DISCO is focused on creating a secure, centralized workspace for lawyers, litigators, corporations and case teams to develop stronger strategies and gain a holistic perspective throughout the lifetime of a matter. The company continues to expand its cutting edge technology and software capabilities that help to increase efficiency, reduce risk, and control costs. DISCO has consistently earned high customer rankings from sites, including G2 and TrustRadius, for its product ease-of-use and consumer-friendly platform. 

To learn more or to request a demo, visit the Timelines in Case Builder home page.


CS Disco, Inc. (NYSE: LAW) provides a cloud-native, artificial intelligence-powered legal solution that simplifies legal hold, legal request, ediscovery, legal document review and case management for enterprises, law firms, legal services providers, and governments. Our scalable, integrated solution enables legal departments to easily collect, process and review enterprise data that is relevant or potentially relevant to legal matters. For more information, visit

Read the original release.

Press Announcement (March 21, 2023)

DISCO Announces Cecilia: an AI Chatbot for Large-Scale Ediscovery, Designed to Let Lawyers Interrogate Their Data

Industry Update

DISCO (NYSE: LAW), a leader in AI-enabled legal technology, announced the upcoming release of DISCO Cecilia, an AI chatbot that is designed to allow lawyers to find their evidence faster and more easily. DISCO has long focused on bringing technological advances in artificial intelligence and cloud computing to bear on legal problems. Now, DISCO intends to take the latest advances in large language models and generative AI, making them accessible to lawyers through DISCO Cecilia. DISCO expects Cecilia to be commercially available in 2023, following a planned phased introduction to DISCO customers.  

DISCO Cecilia is designed to allow lawyers to ask questions and receive answers with specific citations to supporting evidence in large-scale, private DISCO Ediscovery databases. Unlike chatbots that answer based on only public data sources or the Internet, DISCO Cecilia is designed to cite evidence drawn from the user’s private documents in DISCO Ediscovery. These private DISCO Ediscovery databases can contain millions or tens of millions of documents. 

DISCO will demonstrate DISCO Cecilia this week and accept waitlist registrations online and at Legalweek New York 2023 for interested customers. To schedule a demo and sign up for further release updates, visit

“Our firm has increasingly looked to integrate new technologies that can increase efficiencies and enhance the likelihood of success in legal matters,” said Anna Berman, a partner at Kutak Rock. “In today’s environment, customers expect efficiency and it has now become imperative for lawyers to advocate for strategies that foster innovation and unlock new value for clients. The idea of using DISCO’s generative AI tool as a way of responding to complex legal questions in plain English is very exciting, and we’re eager to test it out.” 

Many traditional approaches to ediscovery involve asking a question about the evidence, crafting searches to identify documents related to that question, reviewing the documents to find evidence, and then answering the question based on the evidence. For example, a lawyer investigating a surge in electricity prices might ask the question “how was energy company X involved in the rising prices?” and then craft searches to find documents and communications related to the relevant energy market issues. Then the lawyer reviews those documents and applies external knowledge to determine whether they constitute evidence of market manipulation, and forms a view of the answer to the question with citations to supporting evidence.

DISCO Cecilia is designed so that a lawyer can simply ask the ultimate question and get an AI-generated direct answer, with citations to supporting evidence, without the steps of crafting a search and reviewing documents. These answers could then be the starting point for further exploration and document review in DISCO Ediscovery or testimony review in DISCO Case Builder.

“As a law firm for some of the world’s most innovative companies, we are constantly looking for ways to leverage artificial intelligence in everything we do,” said Geoffrey Vance, a Perkins Coie partner and firmwide Chair of its E-Discovery Services & Strategy practice group. “The idea of using generative AI in all of my cases, combined with the news that DISCO has integrated generative AI into its e-discovery platform, is incredibly exciting. This could be game-changing technology with the potential to drastically improve the way we advocate for our clients.” 

“With DISCO Cecilia, we believe that lawyers will be able to treat a DISCO Ediscovery database like a witness who has read every document and always tries to tell the truth by citing documents for every answer. We expect that question-and-answer workflows, like those enabled by DISCO Cecilia, will be a powerful addition to the traditional search-and-review workflows enabled by existing DISCO products,” said Kiwi Camara, DISCO’s Chief Executive Officer. “DISCO’s mission is to combine world-class engineering with a deep love and respect for the law to build products that make the law better. We are delighted to do this again in the space of natural language processing, generative AI, and advanced search technologies resulting in an amazing DISCO chatbot for legal.”

Forward-Looking Statements

This press release contains forward-looking statements regarding Cecilia, including her features and capabilities and the timing of commercial availability, denoted by words such as “will”, “expect”, “believe”, and similar phrases that denote future expectation or intent. You should not rely upon forward-looking statements as predictions of future events. The outcome of the events described in these forward-looking statements is subject to known and unknown risks and uncertainties, including (i) our ability to continue the development of Cecilia and integrate Cecilia into our broader product suite; (ii) the laws and regulations that currently apply or become applicable to our business in the jurisdictions in which we operate; and (iii) the product offerings of competitors and new market entrants, as well as the risks facing DISCO that are described in its filings with the Securities and Exchange Commission (“SEC”), including its Annual Report on Form 10-K for the year ended December 31, 2022, filed with the SEC on February 24, 2023. Further information on potential risks that could affect actual results will be included in the subsequent periodic and current reports and other filings that DISCO makes with the SEC from time to time.

Forward-looking statements represent DISCO’s management’s beliefs and assumptions only as of the date such statements are made. DISCO undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.


DISCO (NYSE: LAW) provides cloud-native, artificial intelligence-powered legal solutions that simplify legal hold, legal request, ediscovery, legal document review and case management for enterprises, law firms, legal services providers, and governments. Our scalable, integrated solutions enable legal departments to easily collect, process and review enterprise data that is relevant or potentially relevant to legal matters. For more information, visit

Read the original release.

Blog Post (March 18, 2023)

Parodies Unleashed? Lady Justice and Mister Business Add Humor to Legal Tech Marketing

Pre-Legalweek Press Announcements and Parody

Background Note: A parody is a form of creative expression that imitates or exaggerates the style, content, or distinctive elements of another work or genre, often with a humorous or satirical intention. Parodies aim to entertain audiences by poking fun at the original work, exaggerating its characteristics, or highlighting its flaws while providing commentary or critique.

In the context of legal technology marketing campaigns, parodies can engage audiences by humorously emphasizing the interest and intangibles associated with these campaigns. By employing a light-hearted approach, parodies can draw attention to the unique aspects, benefits, or common misconceptions surrounding legal technology solutions. This approach generates interest and buzz among potential clients and industry professionals, making the subject more approachable and memorable.

In the competitive world of legal technology, two recent press releases have caught our attention, each featuring a new campaign that aims to transform the industry. One press release highlights DISCO’s “Law Better” campaign, which introduces Lady Justice, or Lady J, as their new icon. Frustrated by the slow, outdated legal technology lawyers have been struggling with, Lady J steps in to encourage law firms and legal departments to modernize and embrace innovation. With a humorous approach, DISCO highlights real-life frustrations that lawyers face every day, which their AI-powered legal solution can address.

The other press release, a parody of the DISCO release, highlights that ComplexDiscovery has launched a counter-marketing campaign that introduces Mister Business, or Mr. B, as a new icon and champion of efficiency, economy, and technological prowess. As an objective industry resource, ComplexDiscovery aims to help legal technologists streamline processes and combat high costs by sharing informative research, relevant reports, and important announcements, with Mr. B evangelizing the importance of informed decisions.

Dive into the press releases and decide who tickles your funny bone while serving up some serious inspiration: Lady J, Mr. B, or both. Or do they both miss the mark on your quest for legal and business enlightenment?

Read the complete post.

Additional Reading

Source: ComplexDiscovery


Generative Artificial Intelligence and Large Language Model Use

ComplexDiscovery OÜ recognizes the value of GAI and LLM tools in streamlining content creation processes and enhancing the overall quality of its research, writing, and editing efforts. To this end, ComplexDiscovery OÜ regularly employs GAI tools, including ChatGPT and DALL-E2, to assist, augment, and accelerate the development and publication of both new and revised content in posts and pages published (initiated in late 2022).

ComplexDiscovery also provides a ChatGPT-powered AI article assistant for its users. This feature leverages LLM capabilities to generate relevant and valuable insights related to specific page and post content published on By offering this AI-driven service, ComplexDiscovery OÜ aims to create a more interactive and engaging experience for its users, while highlighting the importance of responsible and ethical use of GAI and LLM technologies.


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