Extract from article by Nino Marakovic and Steve Abbott published by TechCrunch
To move forward and avoid making bad decisions in these turbulent times, we all need to process the new reality, get on the same page and be realistic in our expectations for valuations and returns. Most VCs don’t actually generate 3x returns in their funds. But think of 3x as the math that keeps the machine humming from the investment side. Without it as an aspiration, we can’t raise new funds from our own limited partners to continue the cycle of investing in the next great class of enterprise technology entrepreneurs.
Of course the math has to work for enough entrepreneurs to keep showing up at the party as well. We think the new math still works, so let’s get back to business.
Read the complete article at Making Sense Of The Valuation Disequilibrium
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A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings
Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.
This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.
