Sat. Jul 2nd, 2022
    en flag
    nl flag
    fr flag
    de flag
    pt flag
    es flag

    Editor’s Note: Using a novel approach to simplifying the communication of precise geographical places by reducing the globe to 3m x 3m location squares and assigning each square a unique three-word address, this interesting technology may have potential applications for legal technology professionals seeking to communicate physical locations in precise, standardized, and easily understood terms. From server and storage locations within data centers to company booths and meeting rooms at tradeshows, what3words offers an interesting and alternative way to talk about location.

    General Press Announcement from what3words.

    what3words: The Simplest Way to Talk About Location

    Communicate any precise location using just three words, from a precise delivery entrance to a taxi drop-off point, remote hiking trail, or parking spot with the perfect view.

    what3words is the simplest way to talk about location. The location technology company is enabling people around the world to identify and share any precise location using just three words.

    Even in the world’s best-addressed locations, traditional street addressing is failing to meet the demands of today’s on-the-go services like taxi-hailing, food delivery, and same-day deliveries and e-commerce. Globally, 70% of addresses will not take you to the front door, with 74% of people saying guests, services, and deliveries struggle to find them. Inaccurate addressing is costly to businesses, frustrating for customers and is hampering innovation.

    And in the developing world, the need for better addressing is clear: the Universal Postal Union estimates that 75% of countries have poorly maintained addressing systems, or none at all. This obstructs access to healthcare, the ability to register a birth, vote, open a bank account and to be found in an emergency. It also hampers the growth of developing nations.

    what3words’ goal is to become a global standard for communicating location. It gives everyone and everywhere a simple, accurate and reliable address. 3-word addresses are easier to remember than a postal address and can be shared more accurately than any other location reference system. It is also the first addressing system entirely optimized for voice, allowing for the easiest and most human-friendly possible input. 3-word addresses are currently available in 36 languages, allowing more than half of the world’s countries to use them in at least one of their official languages.

    what3words has taken the globe, and divided it into a grid of 3m x 3m squares, giving each one a unique 3-word address. For example, the front door to what3words’ London office can be found at ///filled.count.soap.

    what3words can be used for free by individuals via an app for iOS and Android. It can be easily integrated by businesses, governments and NGOs into apps, platforms or websites with just a few lines of code. Businesses are adopting what3words to improve their customer experience and increase efficiency while reducing costs and their environmental impact. Over 1000 businesses, government agencies, and NGOs across 170 countries are using 3-word addresses in sectors including automotive, e-commerce, logistics, mobility, travel, post, and emergency services.

    The company’s partners include Mercedes-Benz, who recently launched the world’s first car with built-in what3words voice navigation. Mercedes-Benz, Ford and TomTom drivers can now navigate anywhere in the world by saying three words to their car. Global logistics giant Aramex has integrated what3words to optimize its last-mile operations in the Middle East, increasing efficiency by over 40%. Meanwhile, Domino’s Pizza is delivering food hotter and faster to 3-word addresses around the world, whilst travelers are navigating with ease with the help of Lonely Planet’s and Airbnb’s 3-word address listings. And numerous humanitarian partners are using the technology to help people in need: The United Nations has adopted the technology for disaster response and relief, in addition to the Philippine Red Cross.

    Future-facing companies have been quick to adopt what3words, such as IBM’s #AccessibleOlli. The autonomous vehicle built for people with disabilities uses what3words to navigate passengers to precise destinations, increasing their ability to travel independently. Similarly, drone delivery companies Hylio and DXC Technology are using 3-word addresses to help customers specify precise drop-off locations.

    Individuals are using the what3words app to navigate the world more easily and to meet friends in places without addresses such as parks, beaches or at crowded festivals. 3-word addresses are being used by running clubs to set meeting points, by off-roading fans in the deserts of the Middle East, and by hotels to guide guests to their entrance without complicated written directions.

    Chris Sheldrick, co-founder and CEO comments, ‘In a few short years, we have experienced huge growth; we are now a team of over 100, with offices in the UK, USA, South Africa, and Mongolia. We are continuing to see how businesses, governments, and services worldwide use what3words to become more efficient and improve their customer experience. At the same time, we are showing how better addressing can reduce businesses’ environmental impact, ease pressure on crowded cities, fuel economic growth in developing nations and save lives.’

    About what3words

    Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A 3-word address is a human-friendly way to share very precise locations with other people or to input them into platforms and machines such as autonomous cars or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

    The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to 3-word addresses in 36 languages to date. 3-word addresses in one language can be switched instantly into any other supported language, and even looked up in one language and shared in another. what3words can be easily integrated by businesses, governments and NGOs into apps, platforms or websites, with just a few lines of code, and products are available for free or for a nominal fee for qualifying NGOs.

    what3words has a team of over 100 people, across offices in London UK, San-Francisco USA, Johannesburg ZA and Ulaanbaatar Mongolia. The company has raised over £40 million in capital from investors such as Intel, Aramex, Deutsche Bahn, SAIC, and the Sony Investment Fund.

    Learn more at what3words.com/about-us/.

    Additional Reading

    Example Usage

    • Relativity FEST 2019 (Chicago Hilton & Towers)
    • Best BBQ in Texas (Salt Lick, Driftwood, TX)

    Source: ComplexDiscovery

     

    Have a Request?

    If you have information or offering requests that you would like to ask us about, please let us know and we will make our response to you a priority.

    ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

    ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of cyber, data, and legal discovery organizations. Focused primarily on supporting the ComplexDiscovery publication, the company is registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world. The company operates virtually worldwide to deliver marketing consulting and services.

    Early Lessons from the Cyber War: A New Microsoft Report on Defending Ukraine

    According to a new report from Microsoft, the Russian invasion relies...

    From Continuity to Culture? Preserving and Securing Ukrainian Public and Private Sector Data

    Highlighted by ComplexDiscovery prior to the start of the current Ukrainian...

    Considering Access Control Policy Models? Blockchain for Access Control Systems (NIST)

    As current information systems and network architectures evolve to be more...

    Friends in Low Places? The 2022 Data Breach Investigations Report from Verizon

    The 15th Annual Data Breach Investigations Report (DBIR) from Verizon looked...

    eDiscovery Mergers, Acquisitions, and Investments in Q2 2022

    From Magnet Forensics and TCDI to ArcherHall, the following findings, data...

    TCDI to Acquire Aon’s eDiscovery Practice

    According to TCDI Founder and CEO Bill Johnson, “For 30 years,...

    Smarsh to Acquire TeleMessage

    “As in many other service industries, mobile communication is ubiquitous in...

    A Milestone Quarter? DISCO Announces First Quarter 2022 Financial Results

    According to Kiwi Camara, Co-Founder and CEO of DISCO, “This quarter...

    On the Move? 2022 eDiscovery Market Kinetics: Five Areas of Interest

    Recently ComplexDiscovery was provided an opportunity to share with the eDiscovery...

    Trusting the Process? 2021 eDiscovery Processing Task, Spend, and Cost Data Points

    Based on the complexity of cybersecurity, information governance, and legal discovery,...

    The Year in Review? 2021 eDiscovery Review Task, Spend, and Cost Data Points

    Based on the complexity of cybersecurity, information governance, and legal discovery,...

    A 2021 Look at eDiscovery Collection: Task, Spend, and Cost Data Points

    Based on the complexity of cybersecurity, information governance, and legal discovery,...

    Five Great Reads on Cyber, Data, and Legal Discovery for June 2022

    From eDiscovery ecosystem players and pricing to data breach investigations and...

    Five Great Reads on Cyber, Data, and Legal Discovery for May 2022

    From eDiscovery pricing and buyers to cyberattacks and incident response, the...

    Five Great Reads on Cyber, Data, and Legal Discovery for April 2022

    From cyber attack statistics and frameworks to eDiscovery investments and providers,...

    Five Great Reads on Cyber, Data, and Legal Discovery for March 2022

    From new privacy frameworks and disinformation to business confidence and the...

    Lurking Undercurrents? Summer 2022 eDiscovery Business Confidence Survey Results

    Since January 2016, 2,774 individual responses to twenty-seven quarterly eDiscovery Business...

    Inflection or Deflection? An Aggregate Overview of Eight Semi-Annual eDiscovery Pricing Surveys

    Initiated in the winter of 2019 and conducted eight times with...

    Feeding the Frenzy? Summer 2022 eDiscovery Pricing Survey Results

    Initiated in the winter of 2019 and conducted eight times with...

    Surge or Splurge? Eighteen Observations on eDiscovery Business Confidence in the Spring of 2022

    In the spring of 2022, 63.5% of survey respondents felt that...