ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Sara Jodka
Online advertising and word-of-mouth endorsements are typically the cheapest and most accessible forms of advertisements for businesses to get noticed, grow, and spread their brands. In fact, it is common practice for companies to provide products, services, or discounts to individuals (especially those with wide reach on social media) to endorse or promote their products, services, or brand. For example, some bloggers have Instagram accounts with thousands of followers, and are often compensated in one way or another for posting pictures of products or themselves using a particular product on their accounts.
There are, however, legal implications with respect to some endorsements. While social media has its own methods of operation, the Federal Trade Commission (FTC) rules must be taken into account when handling these promotions.
Read the complete article at: 5 steps to keep your social media endorsements out of FTC crosshairs