By Danielle Bethea and David Herman
As everyone in the legal field can tell you, lawyer jokes seem to outnumber the lawyers some days. Jokes about eDiscovery providers are less common, but that may be changing. Recently, an attorney extremely knowledgeable about eDiscovery at an important New York law firm joked, “Do you know that there are now more eDiscovery vendors in the city than cockroaches?” The dizzying number of companies entering the field makes it hard for attorneys to find the right partner, and it challenges vendors seeking to develop long-term relationships with firms to differentiate themselves from the pack.
Read the original article at: Electronic Discovery Vendor to Expert
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ComplexDiscovery is an online publication that highlights data and legal discovery insight and intelligence ranging from original research to aggregated news for use by business, information technology, and legal professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding data and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.
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A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings
Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.
This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.
