Much Ado About Something? The Hype Cycle for Legal and Compliance Technologies (2020)

The information and insight highlighted by Marko Sillanpaa of Gartner in the recently published Hype Cycle for Legal and Compliance Technologies, 2020, may be useful for legal, business, and information technology professionals as they consider the positioning and potential for emerging data and legal discovery technologies.

en flag
nl flag
et flag
fi flag
fr flag
de flag
pt flag
ru flag
es flag

Research Overview

Hype Cycle for Legal and Compliance Technologies, 2020 

Published on July 20, 2020, by the research and analyst firm Gartner, the new Hype Cycle for Legal and Compliance Technologies, 2020 research (G00465146) is designed, according to Gartner, to help application leaders responsible for legal and compliance technologies anticipate and evaluate the impact of emerging legal technology and other business innovations. This information and insight may be useful for legal, business, and information technology professionals as they consider the positioning and potential for data and legal discovery technologies.

Authored by industry analyst Marko Sillanpaa, the Hype Cycle research is available for purchase from the Gartner website ($1,995.00). Complimentary copies and commentary of the research typically can also be viewed from the websites of vendors who routinely purchase rights to distribute Gartner reports or by industry publishers and commentators highlighting the research in their education efforts.

Content Assessment: Hype Cycle for Legal and Compliance Technologies

Information - 85%
Insight - 85%
Relevance - 95%
Objectivity - 85%
Authority - 90%



A short percentage-based assessment of the qualitative benefit of the recent post highlighting the Legal and Compliance Technologies Hype Cycle from Gartner.

Considering the Hype Cycle Model

Introduced in 1995 by Gartner, Inc. the hype cycle model explains a generally applicable path a technology takes in terms of expectations or visibility of the value of the technology (y-axis) and time (x-axis). According to the Gartner Glossary, Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or other innovation.

Descriptions of the five phases of the Hype Cycle as noted in the 2010 research paper, Scrutinizing Gartner’s Hype Cycle Approach (Martin Steinert and Larry John Leifer), include:

  • Technology (Innovation) Trigger: A public announcement or demonstration triggers the cycle. Awareness about the technology starts to spread and attracts the first media coverage. Venture capitalists and adopting companies are aiming to capitalize on possible first-mover advantages.
  • Peak of Inflated Expectations: This phase is characterized by high expectations boosted or hyped further by media coverage. Following a bandwagon effect, companies invest without having a clear strategy or sound business case.
  • Trough of Disillusionment: The over-enthusiasm and hyped investments result in commercial adoptions that fail to meet performance and/or revenue expectations. Public disappointments spreads and are again hyped by media, this time negatively.
  • Slope of Enlightenment: Some early adopters who continued working with the technology begin to experience net benefits and regain motivation. With more investments, the contextual understanding of the technology grows, resulting in increasing performance. The technology begins to be socialized.
  • Plateau of Productivity: The technology is realistically valued. Following successful market place demonstrations, the adoption accelerates.

Graphical Depiction of Hype Cycle


Image by Jeremy Camp via English Wikipedia, CC BY-SA 3.0, Link

Additionally, the 20 August 2018 research report from Gartner, Understanding Gartner’s Hype Cycles (G00370163), provides a detailed overview and graphical depiction of the Hype Cycle model.

Applying the Hype Cycle for Legal and Compliance Technologies

Per the publicly published table of contents of Hype Cycle for Legal and Compliance Technologies, 2020, key technologies and innovations represented in the recent (July 2020) research include:

On the Rise (Innovation Trigger)

  • Subject Rights Requests
  • Legal Chatbots
  • Third-Party Risk Management
  • AI in Corporate Legal Practice
  • AI Governance
  • Blockchain for Data Security

At the Peak (Peak of Inflated Expectations)

  • Legal Spend Management
  • Data Breach Response
  • Consent and Preference Management
  • Smart Contracts
  • Digital Ethics
  • Explainable AI
  • Alternative Legal Service Providers
  • Legal and Compliance Analytics
  • Advanced Contract Analytics
  • Prescriptive Analytics
  • Privacy Impact Assessments

Sliding Into the Trough (Trough of Disillusionment)

  • Integrated Risk Management
  • Natural Language Query
  • Data and Analytics Governance
  • Digital Business Transformation
  • Blockchain
  • Robotic Process Automation (RPA)
  • Privacy Management Tools

Climbing the Slope (Plateau of Productivity)

  • Corporate Legal Matter Management
  • E-Discovery Software
  • Contract Life Cycle Management
  • Enterprise Legal Management
  • Predictive Analytics
  • Text Analytics
  • Ethics and Compliance Management

About the Author of the 2020 Hype Cycle for Legal and Compliance Technologies

Marko Sillanpaa is a Research Director at Gartner. He works with both the Content Insights and Legal groups. In the legal arena, he has a strong knowledge of legal document management (LDM) and contract life cycle management (CLM). His primary focus is on the overlapping technology spaces of purpose-built LDMS or CLM solutions developed on content services platforms.

Additional Reading

Source: ComplexDiscovery

Have a Request?

If you have information or offering requests that you would like to ask us about, please let us know and we will make our response to you a priority.

ComplexDiscovery is an online publication that highlights data and legal discovery insight and intelligence ranging from original research to aggregated news for use by business, information technology, and legal professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding data and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of data and legal discovery organizations. Registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world, ComplexDiscovery OÜ operates virtually worldwide to deliver marketing consulting and services.

A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings

Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.

This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.

eDiscovery Mergers, Acquisitions, and Investments in 2020

Since beginning to track the number of publicly highlighted merger, acquisition,...

Relativity Acquires VerQu

According to Relativity CEO Mike Gamson, "It's imperative that the legal...

eDiscovery Mergers, Acquisitions, and Investments in Q4 2020

From Nuix and DISCO to Exterro and AccessData, the following findings,...

DISCO Closes Funding Round of $100 Million

According to DISCO CEO Kiwi Camara, “Legaltech is booming now, and...

A New Era in eDiscovery? Framing Market Growth Through the Lens of Six Eras

There are many excellent resources for considering chronological and historiographical approaches...

An eDiscovery Market Size Mashup: 2020-2025 Worldwide Software and Services Overview

While the Compound Annual Growth Rate (CAGR) for worldwide eDiscovery software...

Resetting the Baseline? eDiscovery Market Size Adjustments for 2020

An unanticipated pandemeconomic-driven retraction in eDiscovery spending during 2020 has resulted...

Home or Away? New eDiscovery Collection Market Sizing and Pricing Considerations

One of the key home (onsite) or away (remote) decisions that...

Five Great Reads on eDiscovery for December 2020

May the peace and joy of the holiday season be with...

Five Great Reads on eDiscovery for November 2020

From market sizing and cyber law to industry investments and customer...

Five Great Reads on eDiscovery for October 2020

From business confidence and captive ALSPs to digital republics and mass...

Five Great Reads on eDiscovery for September 2020

From cloud forensics and cyber defense to social media and surveys,...

Only a Matter of Time? HaystackID Launches New Service for Data Breach Discovery and Review

According to HaystackID's Chief Innovation Officer and President of Global Investigations,...

It’s a Match! Focusing on the Total Cost of eDiscovery Review with ReviewRight Match

As a leader in remote legal document review, HaystackID provides clients...

From Proactive Detection to Data Breach Reviews: Sensitive Data Discovery and Extraction with Ascema

A steady rise in the number of sensitive data discovery requirements...

A Running List: Top 100+ eDiscovery Providers

Based on a compilation of research from analyst firms and industry...

A Lifting of the Fog? Winter 2021 eDiscovery Business Confidence Survey Results

This is the twenty-first quarterly eDiscovery Business Confidence Survey conducted by...

Orion Nebula
A Nebulous Outcome? The Winter 2021 eDiscovery Business Confidence Survey

The eDiscovery Business Confidence Survey is a nonscientific quarterly survey designed...

High Five? An Aggregate Overview of Five Semi-Annual eDiscovery Pricing Surveys

As we are in the midst of a pandemic that has...

Balancing Relevance and Reality? Winter 2021 eDiscovery Pricing Survey Results

Based on the complexity of data and legal discovery, it is...