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The Fabric of Digital Marketing: A Concise List of Tools

When considering leaders for an organization’s marketing efforts, it is important to evaluate not only that leader’s understanding of digital marketing tactics, techniques, and tools, but it is also equally important to assess that leader’s ability to execute, not just talk, about digital marketing programs.

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Explaining Elevate’s Recent Acquisitions (Liam Brown)

“Why did we start Elevate?” Back in 2011, we saw demand for legal services outstripping the growth of the economy, and that demand was being driven by trends such as the explosion of data, regulation, and globalization. Increasingly, legal was woven into the day-to-day operations of the business, rather than being a silo function. More internal and external customers began demanding even more legal services, at the same time they were becoming accustomed to ‘always-on, instant service’ in their consumer life.

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Sonasoft Signs Definitive Purchase Agreement to Acquire AI Company Hotify

“With the acquisition of Hotify, Sonasoft is poised to be a disruptive competitor in the industry,” said Andy Khanna, Vice Chairman of Sonasoft, who is in charge of mergers, acquisitions, and compliance matters. “Hotify has proven AI technology, and that is why we pursued this acquisition. When combined with Sonasoft’s client and partner portfolio along with our strong sales and marketing engine, we have an incredible opportunity for success. Our existing IP in data archiving and eDiscovery is an initial launching point to fully integrate Hotify’s AI.”

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Venture Capital Tempts Law Firms, But Ethical Concerns Surface

Law firms increasingly are turning toward high-risk, high-reward venture capital investing as a way to spur technology innovations to streamline functions like contract review and legal research. Yet the investments are raising conflicts-related concerns among legal ethics experts and competing firms that have rejected the approach.

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Gaslighting: Litigation, Manipulation, and Projection

Gaslighting is a sophisticated manipulation tactic which certain types of personalities use to create doubt in the minds of others. Recognizing and appropriately responding to it can be critical to reducing its impact in environments ranging from the courtroom to the c-suite. If not dealt with properly, gaslighting can have a negative impact on relationships, performance, and communications, directly impacting organizational and individual productivity, revenue, and outcomes.

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Axiom Announces Application for IPO and Spin-Off of Two Businesses

Alternative legal services provider Axiom today announced it has submitted a draft registration statement with the Securities and Exchange Commission relating to the proposed initial public offering of its common stock. Additionally, Knowable, the market leader in enterprise contracts intelligence, and Axiom Managed Solutions, the leader in next-generation solutions for complex legal work at scale, today jointly announced that they have been spun off from Axiom as two new independent companies.

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Research Replay: Norton Rose Fulbright Releases 2018 Litigation Trends Annual Survey

Released in November 2018, Norton Rose Fulbright’s 2018 Litigation Trends Annual Survey highlighted a decrease in the number of lawsuits commenced against survey corporate counsel respondent companies over the last year. However, the survey also noted that the growing international nature of many business operations has caused a spike in conflicts related to countries’ differing discovery and data protection laws and regulations.

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Infinnium Launches To Redefine How Organizations Interact With Data

Infinnium, a software company that develops solutions to improve information management and business decision-making through effective use of the latest artificial intelligence technology, announces its official launch today. Infinnium aims to redefine the way organizations interact with data to generate actionable intelligence, improving information management, information governance and regulatory and privacy compliance.