Extract from article/interview by Ari Kaplan with Steven Sinofsky
Ari Kaplan: Why is law-related software so attractive right now?
Steven Sinofsky: What’s super-interesting about the legal field is that it is very technology-centric in what it needs, and the problems are very complicated. In fact, the whole business of software is being reinvented right now by cloud computing. Years ago, if you were to start a law firm, you worked with a local provider to install a server in your firm. It was not just for the billing and infrastructure, but also for the process of litigation. Today, there are many alternatives that require no server, which means they’re much cheaper, easier to use, available right away, and are relatively maintenance-free. This reinvention of the technology infrastructure for running a law firm is very interesting and reminds me a lot of the early days of word processing.
Read the complete article at What makes a legal tech company exciting to a venture capitalist?
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A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings
Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.
This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.
