A Brave New World? A New Blockchain Browser is Resetting the Boundaries for Online Privacy and Advertising

Brave is an open-source, privacy-centered browser designed to block trackers and malware. It leverages blockchain technology to anonymously track user attention securely and rewards publishers accordingly. And it may change the way you think about online privacy and advertising.

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Editor’s Note: Given its indistinguishable look from Chrome, its extreme focus on privacy protections, and its full support for the Chrome web store, the Brave web browser provides an incredible tool for online content consumers seeking to safely surf the web. Brave also provides both content creators and consumers an opportunity to earn rewards and share awards leveraging basic attention tokens (BAT). BATs are cryptocurrency tokens enabled by the Ethereum blockchain. Provided below are four industry updates highlighting the functionality, security, and economic opportunities enabled by this boundary resetting blockchain-based browser.

I Protected My Privacy By Ditching Chrome For Brave – And So Should You

An extract from an article by Michael Grothaus as published by Fast Company

Another reason I decided to go with Brave over other Chromium browsers is that Brave has some pretty nifty privacy protections baked in. Most other browsers make you manually add extensions to get similar results.

For example, Brave features HTTPS Everywhere built in. This forces websites to default to an encrypted connection when you access them, keeping your clicks and other activities on those websites private from your ISP. On other browsers, HTTPS Everywhere is an extension users need to manually download–something your average internet user probably doesn’t do.

Brave also has fingerprinting protections built in. This protects you from advertisers and data firms tracking you around on the web based on the unique characteristics of your computer, like its screen size, browser window size, fonts installed, and more. The browser also blocks third-party cookies by default as well as offering built-in script blocking.

But the best privacy feature of Brave is its private browsing mode. Despite what most people assume, standard private browsing (known in Chrome as “Incognito” mode) doesn’t keep your web activity or identity private from your ISP or the websites you visit–or perhaps even from Google. Instead, those modes simply block traces of your browsing activity from being left on your computer.

Brave’s private browsing mode is radically different–and provides much more privacy. When you activate a private window in Brave, that window uses Tor, a software project that helps mask your IP address by running your internet activity through a middleman server that forwards your request to its final destination. This makes it virtually impossible for the website you are accessing to know that the request came from your computer.

Read the complete article at I Protected My Privacy By Ditching Chrome For Brave – And So Should You

Blockchain Browser Brave to Reward Users with BAT Tokens for Watching Ads

An extract from an article by Ana Alexandre as published on CoinTelegraph

Decentralized browser Brave has launched Brave Ads, an option that enables its users to earn rewards for watching advertising. The development was announced on Brave’s website on April 24.

The announcement reads that users of Brave — which is an open-source blockchain-powered browser that blocks ads and website trackers — can now receive 70% of the ad revenue share as a reward for their attention in the form of the browser’s native cryptocurrency, basic attention tokens (BAT). Brave Ads purportedly ensures that brands are connecting with people who are interested in advertising, eliminating costs, and risks regarding privacy, security, and fraud.

Read the complete article at Blockchain Browser Brave to Reward Users with BAT Tokens for Watching Ads

Blockchain Browser Brave Tests Crypto Tips for Twitter Users

An extract from an article by Ana Alexandre as published on CoinTelegraph

Blockchain browser Brave is testing a new tipping function for social media platform Twitter on its Nightly version, it announced in a tweet on May 23.

The post reads that users of Brave Nightly — the testing and development version of blockchain-based browser that blocks ads and website trackers — will have access to the browser’s new feature for tipping tweets with the Brave Rewards program. The feature is designed to award content creators with Brave native digital tokens, basic attention tokens (BAT).

Read the complete article at Blockchain Browser Brave Tests Crypto Tips for Twitter Users

About The Basic Attention Token

An extract from the website, CoinMarketCap.com

Led by Brendan Eich (creator of JavaScript and co-founder of Mozilla), Basic Attention Token (BAT) project is an open-source, decentralized ad exchange platform built on the Ethereum platform. The project seeks to address fraud and opaqueness in digital advertising.

The token aims to correctly price user attention within the platform. Advertisers pay BAT to website publishers for the attention of users. The BAT ecosystem includes Brave, an open-source, privacy-centered browser designed to block trackers and malware. It leverages blockchain technology to anonymously track user attention securely and rewards publishers accordingly.

Read the complete overview and current financial charts for BAT at CoinMarketCap

Additional Reading

Source: ComplexDiscovery

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ComplexDiscovery is an online publication that highlights cyber, data and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

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