Extract from article by Keith Lipman
Lawyers need to be surrounded by a set of expert business people, including experts in pricing and scoping matters, experts in reducing the cost of the delivery of services, and those experts who can help the lawyers more effectively sell their services. These new roles are given the titles of pricing, LPM, knowledge management, and business development. These experts enable lawyers to focus on delivering the right service for the right problem. Each of these experts, integrated into the staffing model, will be critical to help firms evolve their business model to a profit culture — and deliver on the other aspects of value outside of expertise.