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By Kevin O’Keefe

Law firms need to be careful when buying the same social media monitoring services that marketers in corporate America are buying. They may not be useful for a law firm looking to use social media to build relationships and reputations at an individual lawyer level. As David Benady ( @davidbenady ) writes in the Guardian, marketers in major corporations buy monitoring services that will search out mentions of a brand on blogs, forums, Twitter, and other social media sites.

 

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