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By: Nora Ganim Barnes, Ph.D., Ava M. Lescault, MBA
Charlton College of Business Center for Marketing Research University of Massachusetts Dartmouth

Fortune Magazine annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Each May the list of the top 500 corporations […]

 

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