AI is becoming an advisor, and it is rewriting how buyers find you
Professional buyers are letting AI build the shortlist before they ever call a vendor. Here is what the research shows about being seen, and how the rules of online visibility…
Professional buyers are letting AI build the shortlist before they ever call a vendor. Here is what the research shows about being seen, and how the rules of online visibility…
Insecure marketing tries to bend every channel to the marketer's preferences. Confident marketing accepts that journalists, platforms and audiences have preferences of their own, and writes, designs and explains accordingly.
C-suite marketing leaders are reallocating budget from traditional collateral to news-led, editorial-grade content — and four working models are already visible in the market, from flagship annual research at CrowdStrike,…
In this Forbes Communications Council article, the author explains why effective marketing plans need a clear center of gravity. By distinguishing awareness, credibility, demand generation, and integration, leaders can build…
A 160-year-old leadership principle — don't worry about who gets the credit — is colliding with the most credit-obsessed communication infrastructure ever built. What the creator economy's own data reveals…
A Day Three judges panel at Legalweek 2026 delivered one of the conference's clearest warnings: attacks on the judiciary are reaching beyond courtrooms and into homes, families, law offices, and…
The joke writes itself: a Hollywood actress walks into a legal technology conference and tells lawyers what they already know. Except that is not what happened at Legalweek 2026 —…
As B2B buyers shift from search results to AI-generated answers, AEO and GEO are becoming more than marketing tactics—they’re new operational and risk domains. This report explores how AI search…
Is the press release dead—or evolving into structured distribution for AI search and answer engines? Learn how the Hybrid Disclosure Model pairs corporate blogs with newswire infrastructure to build authority,…
Prompt marketing is redefining B2B thought leadership by shifting from polished deliverables to interactive tools—publishing the prompts, constraints and workflows behind the insights. By pairing transparency with guardrails like a…