Do You Understand Marketing?

Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

Law Firms Must Adapt to Market Segmentation

The law firm of the future recognizes what it does best and for whom. It segments its services and fees by the nature of the work, with a menu of services with rates for each. It follows a “best in breed model” for those things that it does well, and positions itself as one of the stable of law firms on the clients’ preferred provider list. The foundation is the delivery model for each service, with differentiated cost, talent models, and profit structures. The art is in how to bundle and price the services for the big customers, and the services that the others get.

Mitratech Acquires Tracker Corp

The acquisition supports Mitratech’s mission to provide legal and compliance solutions...

A Window into Malware? The New Malware Reverse Engineering Handbook from CCDCOE

According to Wikipedia, malware analysis is the study or process of...

Much Ado About Something? The Hype Cycle for Legal and Compliance Technologies (2020)

The information and insight highlighted by Marko Sillanpaa of Gartner in...

You Want Answers? EDPB FAQ on CJEU Schrems II Decision

Following the recent judgment of the Court of Justice of the...

A Running List: Top 100+ eDiscovery Providers

Based on a compilation of research from analyst firms and industry...

The eDisclosure Systems Buyers Guide – 2020 Edition (Andrew Haslam)

Authored by industry expert Andrew Haslam, the eDisclosure Buyers Guide continues...

The Race to the Starting Line? Recent Secure Remote Review Announcements

Not all secure remote review offerings are equal as the apparent...

Enabling Remote eDiscovery? A Snapshot of DaaS

Desktop as a Service (DaaS) providers are becoming important contributors to...

Home or Away? New eDiscovery Collection Market Sizing and Pricing Considerations

One of the key home (onsite) or away (remote) decisions that...

Revisions and Decisions? New Considerations for eDiscovery Secure Remote Reviews

One of the key revision and decision areas that business, legal,...

A Macro Look at Past and Projected eDiscovery Market Size from 2012 to 2024

From a macro look at past estimations of eDiscovery market size...

An eDiscovery Market Size Mashup: 2019-2024 Worldwide Software and Services Overview

While the Compound Annual Growth Rate (CAGR) for worldwide eDiscovery software...

Business as Unusual? Eighteen Observations on eDiscovery Business Confidence in the Summer of 2020

Based on the aggregate results of nineteen past eDiscovery Business Confidence...

A Growing Concern? Budgetary Constraints and the Business of eDiscovery

In the summer of 2020, 56% of respondents viewed budgetary constraints...

A Change in Tempo? eDiscovery Operational Metrics in the Summer of 2020

In the summer of 2020, 91 eDiscovery Business Confidence Survey participants...

Shifting Gears? eDiscovery Business Confidence Survey Results – Summer 2020

This is the nineteenth quarterly eDiscovery Business Confidence Survey conducted by...

Mitratech Acquires Tracker Corp

The acquisition supports Mitratech’s mission to provide legal and compliance solutions...

XDD Acquires LightSpeed Legal

According to David Moran, XDD President, and COO, “As we continue...

XDD Acquires RVM

According to XDD CEO Bob Polus, “Merging forces with RVM further...

Ipro Acquires NetGovern

According to Dean Brown, CEO at Ipro Tech, “We are thrilled...

Five Great Reads on eDiscovery for July 2020

From business confidence and operational metrics to data protection and privacy...

Five Great Reads on eDiscovery for June 2020

From collection market size updates to cloud outsourcing guidelines, the June...

Five Great Reads on eDiscovery for May 2020

From review market sizing revisions to pandemeconomic pricing, the May 2020...

Five Great Reads on eDiscovery for April 2020

From business confidence to the boom of Zoom, the April 2020...