Sat. Jun 3rd, 2023

Content Assessment: Entering the Hexagon? ComplexDiscovery’s Cybersecurity, Information Governance, and Legal Discovery Logo

Information - 90%
Insight - 91%
Relevance - 89%
Objectivity - 88%
Authority - 93%



A short percentage-based assessment of the qualitative benefit of the article highlighting the introduction of a new logo focused on cybersecurity, information governance, and legal discovery insight and intelligence from ComplexDiscovery.

Communications Update

Entering the Hexagon? ComplexDiscovery’s Cybersecurity, Information Governance, and Legal Discovery Logo


A logo is much more than just a graphical design or symbol. It is the visual representation of a brand and serves as a way for customers to identify a company quickly. A logo is often the first thing a customer sees when they come into contact with a brand, whether through a website, social media, or physical marketing materials. This impact on first impressions is why a logo must effectively convey a brand’s focus and value.

ComplexDiscovery is excited to share our new logo, which we believe captures the focus and value of our brand. This logo will begin being phased in immediately. It will ultimately replace the highly recognizable magnifying glass used as the identifying logo since the inception of ComplexDiscovery as an information-sharing endeavor in 2010 and as an Estonian-registered company since 2020.

The new logo icon has three distinct sections highlighting the brand’s focus on the cybersecurity, information governance, and legal discovery industries. These features are wrapped together in an interconnected hexagon and represented by a circuit board for cybersecurity, a depiction of connectivity for information governance, and modern city buildings for legal discovery. Additionally, the teardrop shape at the center of the hexagon represents the tears of satisfaction and success when cybersecurity, information governance, and legal discovery protocols and practices are appropriately applied in security, compliance, and discovery tasks. The teardrop shape also represents the tears of fear and folly when appropriate protocols and practices are not followed.

Logo Attributes

  • Font Family: Poppins Bold
  • Circuit Board Primary Color: #0E2E4A
  • Connectivity Primary Color: #016494
  • Building Primary Colors: #C24C3A (Buildings) and #F5C99F (Background)

The logo versions that include text highlight the brand and company name, ComplexDiscovery. Within the text, the letter X is represented in two colors, calling out the intersection of insight and intelligence that is part of the company’s communications and consulting efforts. Insight and intelligence themselves represent the value ComplexDiscovery strives to provide those it serves.

An example of approved ComplexDiscovery logos is provided below to share illustrations of the multiple logo versions.

ComplexDiscovery Logo Overview: Images, Colors, and Font (PDF) – Mouseover to Scroll


Learn more about ComplexDiscovery at

Source: ComplexDiscovery


Generative Artificial Intelligence and Large Language Model Use

ComplexDiscovery OÜ recognizes the value of GAI and LLM tools in streamlining content creation processes and enhancing the overall quality of its research, writing, and editing efforts. To this end, ComplexDiscovery OÜ regularly employs GAI tools, including ChatGPT and DALL-E2, to assist, augment, and accelerate the development and publication of both new and revised content in posts and pages published (initiated in late 2022).

ComplexDiscovery also provides a ChatGPT-powered AI article assistant for its users. This feature leverages LLM capabilities to generate relevant and valuable insights related to specific page and post content published on By offering this AI-driven service, ComplexDiscovery OÜ aims to create a more interactive and engaging experience for its users, while highlighting the importance of responsible and ethical use of GAI and LLM technologies.


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ComplexDiscovery is a premier online publication renowned for providing essential insights and intelligence in the realms of cybersecurity, information governance, and legal discovery to professionals navigating these fields. As a leading source of information, the publication expertly combines original research with aggregated news to cater to a highly specialized audience. Committed to enhancing readers’ understanding of relevant topics, ComplexDiscovery stands as an impartial and comprehensive resource for exploring trends, technologies, and services associated with electronically stored information.

The driving force behind this influential publication is ComplexDiscovery OÜ, a technology marketing firm that excels in strategic planning and tactical execution for organizations operating within these sectors. Registered as a private limited company in Estonia, a global leader in digital advancements, ComplexDiscovery OÜ dedicates its primary focus to supporting the publication. The company capitalizes on its virtual presence to provide marketing consulting and services to a diverse array of clients around the world, further solidifying its reputation as a leading voice in the eDiscovery ecosystem.

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