Connect, Contest, and Challenge: Counter-Marketing and Social Media

While not a new concept, counter-marketing with social media does provide companies a unique way to increase awareness and demand while at the same time attempting to neutralize the impact of competitor social media marketing. The aim of social media counter-marketing is not to disparage competitors or detract from their social media efforts, but to translate their work into another opportunity to bring awareness to your company, message, and offerings.


The Fabric of Digital Marketing: A Concise List of Tools

When considering leaders for an organization’s marketing efforts, it is important to evaluate not only that leader’s understanding of digital marketing tactics, techniques, and tools, but it is also equally important to assess that leader’s ability to execute, not just talk, about digital marketing programs.


Following the Rules? The FTC, Social Media Influencers, and Employee Advocacy

The FTC’s Endorsement Guidelines state that if there is a “material connection” between an endorser and an advertiser (i.e., a connection that might affect the weight or credibility that a customer would give the endorsement), then that connection must be clearly and conspicuously disclosed.

Lawyer Serves Complaint Via Instagram

What’s a lawyer to do when she’s unable to track down a defendant to serve a complaint? She gets a judge’s approval to serve that complaint via Instagram, of course.

Leveraging Social Media? Reach, Inform, Engage, and Encourage

In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools.

Court Compels Plaintiff to Provide Social Media Account and Activity Data

Kansas Magistrate Judge Kenneth G. Gale granted the defendant’s motion to compel the plaintiff to produce account information associated with his social media accounts as well as postings from the dates he missed work in conjunction with his injury claims against the defendant.