The Fabric of Digital Marketing: A Concise List of Tools

When considering leaders for an organization’s marketing efforts, it is important to evaluate not only that leader’s understanding of digital marketing tactics, techniques, and tools, but it is also equally important to assess that leader’s ability to execute, not just talk, about digital marketing programs.

Time to Head to the Clubhouse? A New Opportunity and Challenge for eDiscovery Professionals

Launched in early 2020 and currently with six million registered users and a valuation of one billion dollars, Clubhouse is a social media app that allows users to have “casual, drop-in audio conversations” with others. Currently accessible via invitation, Clubhouse provides unique communications opportunities and discovery challenges for data and legal discovery professionals in the eDiscovery ecosystem.

Connect, Contest, and Challenge: Counter-Marketing and Social Media

While not a new concept, counter-marketing with social media does provide companies a unique way to increase awareness and demand while at the same time attempting to neutralize the impact of competitor social media marketing. The aim of social media counter-marketing is not to disparage competitors or detract from their social media efforts, but to translate their work into another opportunity to bring awareness to your company, message, and offerings.

Following the Rules? The FTC, Social Media Influencers, and Employee Advocacy

The FTC’s Endorsement Guidelines state that if there is a “material connection” between an endorser and an advertiser (i.e., a connection that might affect the weight or credibility that a customer would give the endorsement), then that connection must be clearly and conspicuously disclosed.

Lawyer Serves Complaint Via Instagram

What’s a lawyer to do when she’s unable to track down a defendant to serve a complaint? She gets a judge’s approval to serve that complaint via Instagram, of course.

Leveraging Social Media? Reach, Inform, Engage, and Encourage

In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools.

Court Compels Plaintiff to Provide Social Media Account and Activity Data

Kansas Magistrate Judge Kenneth G. Gale granted the defendant’s motion to compel the plaintiff to produce account information associated with his social media accounts as well as postings from the dates he missed work in conjunction with his injury claims against the defendant.

A SOLID Look from Europe? Legal Tech Merger and Acquisition Activity with Mike Bryant and John Jacobs

From Special Purpose Acquisition Companies (SPACs) to the recent flurry of...

Gimmal Acquires Sherpa Software

According to Mark Johnson, Chief Executive Officer at Gimmal, "With the...

Magnet Forensics Closes $115 Million IPO

According to Adam Belsher, Magnet Forensics' CEO, "I'm proud of the...

XDD Acquires Paralaw

According to Bob Polus, XDD Founder and CEO, “As part of...

A New Era in eDiscovery? Framing Market Growth Through the Lens of Six Eras

There are many excellent resources for considering chronological and historiographical approaches...

An eDiscovery Market Size Mashup: 2020-2025 Worldwide Software and Services Overview

While the Compound Annual Growth Rate (CAGR) for worldwide eDiscovery software...

Resetting the Baseline? eDiscovery Market Size Adjustments for 2020

An unanticipated pandemeconomic-driven retraction in eDiscovery spending during 2020 has resulted...

Home or Away? New eDiscovery Collection Market Sizing and Pricing Considerations

One of the key home (onsite) or away (remote) decisions that...

Five Great Reads on eDiscovery for April 2021

From X-Road® and risk management to business confidence and cybersecurity, the...

Five Great Reads on eDiscovery for March 2021

From data breach economics and vulnerabilities to private-equity investments and vendor...

Five Great Reads on eDiscovery for February 2021

From litigation trends and legal tech investing to facial recognition and...

Five Great Reads on eDiscovery for January 2021

From eDiscovery business confidence and operational metrics to merger and acquisition...

Gimmal Acquires Sherpa Software

According to Mark Johnson, Chief Executive Officer at Gimmal, "With the...

Got Interoperability? CloudNine Launches Discovery Portal

According to Jacob Hesse, VP of Product at CloudNine, “Discovery Portal...

Magnet Forensics Closes $115 Million IPO

According to Adam Belsher, Magnet Forensics' CEO, "I'm proud of the...

XDD Acquires Paralaw

According to Bob Polus, XDD Founder and CEO, “As part of...

Ready for Takeoff? Eighteen Observations on eDiscovery Business Confidence in the Spring of 2021

In the spring of 2021, 60.0% of eDiscovery Business Confidence Survey...

Issues Impacting eDiscovery Business Performance: A Spring 2021 Overview

In the spring of 2021, 25.0% of respondents viewed budgetary constraints...

Happy Days are Near Again? eDiscovery Operational Metrics in the Spring of 2021

In the spring of 2021, 93 eDiscovery Business Confidence Survey participants...

A Splash of Optimism? Spring 2021 eDiscovery Business Confidence Survey Results

This is the twenty-second quarterly eDiscovery Business Confidence Survey conducted by...