Connect, Contest, and Challenge: Counter-Marketing and Social Media

While not a new concept, counter-marketing with social media does provide companies a unique way to increase awareness and demand while at the same time attempting to neutralize the impact of competitor social media marketing. The aim of social media counter-marketing is not to disparage competitors or detract from their social media efforts, but to translate their work into another opportunity to bring awareness to your company, message, and offerings.

The Fabric of Digital Marketing: A Concise List of Tools

When considering leaders for an organization’s marketing efforts, it is important to evaluate not only that leader’s understanding of digital marketing tactics, techniques, and tools, but it is also equally important to assess that leader’s ability to execute, not just talk, about digital marketing programs.

Following the Rules? The FTC, Social Media Influencers, and Employee Advocacy

The FTC’s Endorsement Guidelines state that if there is a “material connection” between an endorser and an advertiser (i.e., a connection that might affect the weight or credibility that a customer would give the endorsement), then that connection must be clearly and conspicuously disclosed.

Lawyer Serves Complaint Via Instagram

What’s a lawyer to do when she’s unable to track down a defendant to serve a complaint? She gets a judge’s approval to serve that complaint via Instagram, of course.

Leveraging Social Media? Reach, Inform, Engage, and Encourage

In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools.

Court Compels Plaintiff to Provide Social Media Account and Activity Data

Kansas Magistrate Judge Kenneth G. Gale granted the defendant’s motion to compel the plaintiff to produce account information associated with his social media accounts as well as postings from the dates he missed work in conjunction with his injury claims against the defendant.

eDiscovery Mergers, Acquisitions, and Investments in 2020

Since beginning to track the number of publicly highlighted merger, acquisition,...

Relativity Acquires VerQu

According to Relativity CEO Mike Gamson, "It's imperative that the legal...

eDiscovery Mergers, Acquisitions, and Investments in Q4 2020

From Nuix and DISCO to Exterro and AccessData, the following findings,...

DISCO Closes Funding Round of $100 Million

According to DISCO CEO Kiwi Camara, “Legaltech is booming now, and...

A New Era in eDiscovery? Framing Market Growth Through the Lens of Six Eras

There are many excellent resources for considering chronological and historiographical approaches...

An eDiscovery Market Size Mashup: 2020-2025 Worldwide Software and Services Overview

While the Compound Annual Growth Rate (CAGR) for worldwide eDiscovery software...

Resetting the Baseline? eDiscovery Market Size Adjustments for 2020

An unanticipated pandemeconomic-driven retraction in eDiscovery spending during 2020 has resulted...

Home or Away? New eDiscovery Collection Market Sizing and Pricing Considerations

One of the key home (onsite) or away (remote) decisions that...

Five Great Reads on eDiscovery for December 2020

May the peace and joy of the holiday season be with...

Five Great Reads on eDiscovery for November 2020

From market sizing and cyber law to industry investments and customer...

Five Great Reads on eDiscovery for October 2020

From business confidence and captive ALSPs to digital republics and mass...

Five Great Reads on eDiscovery for September 2020

From cloud forensics and cyber defense to social media and surveys,...

It’s a Match! Focusing on the Total Cost of eDiscovery Review with ReviewRight Match

As a leader in remote legal document review, HaystackID provides clients...

From Proactive Detection to Data Breach Reviews: Sensitive Data Discovery and Extraction with Ascema

A steady rise in the number of sensitive data discovery requirements...

A Running List: Top 100+ eDiscovery Providers

Based on a compilation of research from analyst firms and industry...

The eDisclosure Systems Buyers Guide – 2020 Edition (Andrew Haslam)

Authored by industry expert Andrew Haslam, the eDisclosure Buyers Guide continues...

A Lifting of the Fog? Winter 2021 eDiscovery Business Confidence Survey Results

This is the twenty-first quarterly eDiscovery Business Confidence Survey conducted by...

Orion Nebula
A Nebulous Outcome? The Winter 2021 eDiscovery Business Confidence Survey

The eDiscovery Business Confidence Survey is a nonscientific quarterly survey designed...

High Five? An Aggregate Overview of Five Semi-Annual eDiscovery Pricing Surveys

As we are in the midst of a pandemic that has...

Balancing Relevance and Reality? Winter 2021 eDiscovery Pricing Survey Results

Based on the complexity of data and legal discovery, it is...