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Connect, Contest, and Challenge: Counter-Marketing and Social Media

While not a new concept, counter-marketing with social media does provide companies a unique way to increase awareness and demand while at the same time attempting to neutralize the impact of competitor social media marketing. The aim of social media counter-marketing is not to disparage competitors or detract from their social media efforts, but to translate their work into another opportunity to bring awareness to your company, message, and offerings.

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The Fabric of Digital Marketing: A Concise List of Tools

When considering leaders for an organization’s marketing efforts, it is important to evaluate not only that leader’s understanding of digital marketing tactics, techniques, and tools, but it is also equally important to assess that leader’s ability to execute, not just talk, about digital marketing programs.

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Following the Rules? The FTC, Social Media Influencers, and Employee Advocacy

The FTC’s Endorsement Guidelines state that if there is a “material connection” between an endorser and an advertiser (i.e., a connection that might affect the weight or credibility that a customer would give the endorsement), then that connection must be clearly and conspicuously disclosed.

Lawyer Serves Complaint Via Instagram

What’s a lawyer to do when she’s unable to track down a defendant to serve a complaint? She gets a judge’s approval to serve that complaint via Instagram, of course.

Leveraging Social Media? Reach, Inform, Engage, and Encourage

In today’s “sound-bite” environment in which professional organizations compete for client attention through a variety of communications conduits, it is increasingly important to consider and evaluate the potentially powerful benefits of new social media tools. However, to properly leverage their benefits, one must also understand that these new tools are just that –– tools.

Court Compels Plaintiff to Provide Social Media Account and Activity Data

Kansas Magistrate Judge Kenneth G. Gale granted the defendant’s motion to compel the plaintiff to produce account information associated with his social media accounts as well as postings from the dates he missed work in conjunction with his injury claims against the defendant.

Five Great Reads on eDiscovery for September 2020

From cloud forensics and cyber defense to social media and surveys,...

Time for a Change? FTC Proposes Changes to HSR Act Premerger Notification Rules

The Federal Trade Commission, with the support of the Department of...

An eDiscovery Holiday Season Down Under? Macquarie Prepares Nuix for IPO

According to John Beveridge, writing for Small Caps, Macquarie holds a...

Collaborative Cyber Defense: The U.S. Army and Estonia Sign Historic Agreement

“Estonia is a cyber country of excellence with a robust cyber...

A Running List: Top 100+ eDiscovery Providers

Based on a compilation of research from analyst firms and industry...

The eDisclosure Systems Buyers Guide – 2020 Edition (Andrew Haslam)

Authored by industry expert Andrew Haslam, the eDisclosure Buyers Guide continues...

The Race to the Starting Line? Recent Secure Remote Review Announcements

Not all secure remote review offerings are equal as the apparent...

Enabling Remote eDiscovery? A Snapshot of DaaS

Desktop as a Service (DaaS) providers are becoming important contributors to...

Home or Away? New eDiscovery Collection Market Sizing and Pricing Considerations

One of the key home (onsite) or away (remote) decisions that...

Revisions and Decisions? New Considerations for eDiscovery Secure Remote Reviews

One of the key revision and decision areas that business, legal,...

A Macro Look at Past and Projected eDiscovery Market Size from 2012 to 2024

From a macro look at past estimations of eDiscovery market size...

An eDiscovery Market Size Mashup: 2019-2024 Worldwide Software and Services Overview

While the Compound Annual Growth Rate (CAGR) for worldwide eDiscovery software...

Festive or Restive? The Fall 2020 eDiscovery Business Confidence Survey

Since January 2016, 2,189 individual responses to nineteen quarterly eDiscovery Business...

Casting a Wider Net? Predictive Coding Technologies and Protocols Survey – Fall 2020 Results

The Predictive Coding Technologies and Protocols Survey is a non-scientific semi-annual...

Business as Unusual? Eighteen Observations on eDiscovery Business Confidence in the Summer of 2020

Based on the aggregate results of nineteen past eDiscovery Business Confidence...

A Growing Concern? Budgetary Constraints and the Business of eDiscovery

In the summer of 2020, 56% of respondents viewed budgetary constraints...

An eDiscovery Holiday Season Down Under? Macquarie Prepares Nuix for IPO

According to John Beveridge, writing for Small Caps, Macquarie holds a...

ayfie to Acquire Haive

According to Johannes Stiehler, CEO of ayfie Group AS, “This acquisition...

Innovative Discovery and Integro Merge

“Integro and Innovative Discovery’s services and solutions are highly complementary. Our...

Software Growth Partners Makes Majority Investment in Venio Systems

According to the press announcement, industry analysts have enthusiastically supported this...

Five Great Reads on eDiscovery for September 2020

From cloud forensics and cyber defense to social media and surveys,...

Five Great Reads on eDiscovery for August 2020

From predictive coding and artificial intelligence to antitrust investigations and malware,...

Five Great Reads on eDiscovery for July 2020

From business confidence and operational metrics to data protection and privacy...

Five Great Reads on eDiscovery for June 2020

From collection market size updates to cloud outsourcing guidelines, the June...