Content Assessment: Elevating Your Brand? Current Communications and Advertising Metrics for ComplexDiscovery
Information - 93%
Insight - 94%
Relevance - 90%
Objectivity - 88%
Authority - 92%
A short percentage-based assessment of the qualitative benefit of the recent post highlighting a new limited advertising program by ComplexDiscovery.
Editor’s Note: ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information. The publication is not all-inclusive of industry news and topics and does not actively seek to increase reader traffic beyond the regular sharing of unfiltered industry announcements, information, and organically developed articles and industry surveys. In many ways, the publication is complementary, and not competitive with other excellent eDiscovery-centric information sources ranging from individual blogs and industry associations to prominent news organizations and services.
Legal Technology Marketing: Lead with Awareness with ComplexDiscovery
In late 2022, ComplexDiscovery introduced a limited, invite-only advertising program tailored for select industry organizations. This program offers a unique opportunity to elevate the awareness and credibility of your legal technology solutions among eDiscovery professionals who frequent ComplexDiscovery.com. By integrating this focused and cost-effective advertising effort into your comprehensive marketing strategy, you can amplify your overall marketing impact.
A well-rounded marketing program typically includes four core elements:
- Awareness: Ensuring that your target audience is aware of your organization and its offerings.
- Credibility: Building trust in your message or brand, based on both objective and subjective factors.
- Demand (Revenue) Generation: Engaging with current and prospective clients to encourage action or boost revenue.
- Integration: Synchronizing your awareness, credibility, and demand (revenue) generation initiatives.
ComplexDiscovery’s limited advertising program is not a standalone solution, as it primarily concentrates on associative awareness and credibility gained through a reputable publication sharing high-quality content. While not directly focused on demand (revenue) generation, this program contributes indirectly by fostering positive awareness and credibility, ultimately driving demand (revenue).
An example of the banner format and placement for this exclusive advertising program is provided below. Within the program, a select number of advertisers will have their ads displayed rotationally on most ComplexDiscovery posts.
Ad Attributes: 850px Width x 200px Height Core Banner Advertisement (Responsive) with Basic Message, Image Background, Logo, and Call to Action with Link
ComplexDiscovery’s exclusive, referral-only advertising program is limited to a select group of just ten advertisers at any one time, ensuring a high level of visibility and engagement for each participant. With a cost-effective quarterly pricing structure ($599 per quarter), this program is designed to accommodate organizations of any size, providing an affordable and impactful marketing opportunity for all legal technology firms looking to enhance their brand presence and credibility in the eDiscovery ecosystem.
While the primary goal of this advertising program is to create and support associative awareness and credibility, the metrics of ComplexDiscovery’s communications channels are crucial for prospective (and existing) advertisers to evaluate the potential benefits of advertising with ComplexDiscovery. Regularly reported by ComplexDiscovery, the most recent metrics demonstrate how advertising on ComplexDiscovery can benefit organizations in the eDiscovery ecosystem and contribute to a comprehensive marketing program by enhancing the awareness and credibility of your organization and solutions.
The Current Communications Metrics for ComplexDiscovery
A Metrics Overview
Basic Website Metrics: January 1 – May 31, 2023
Source: Google Analytics and Better Docs
Chart 1 – ComplexDiscovery Audience Overview – Average Session Duration (Seconds)ComplexDiscovery Audience Overview – Average Session Duration – May 2023
Chart 2 – ComplexDiscovery Audience Overview – Bounce RateComplexDiscovery Audience Overview – Bounce Rate – May 2023
Chart 3 – ComplexDiscovery Audience Overview – UsersComplexDiscovery Audience Overview – All Users – May 2023
Chart 4 – ComplexDiscovery Audience Overview – New UsersComplexDiscovery Audience Overview – New Users – May 2023
Chart 5 – ComplexDiscovery Audience Overview – SessionsComplexDiscovery Audience Overview – Sessions – May 2023
Chart 6 – ComplexDiscovery Audience Overview – Number of Sessions Per UserComplexDiscovery Audience Overview – Number of Sessions Per User – May 2023
Chart 7 – ComplexDiscovery Audience Overview – Website PageviewsComplexDiscovery Audience Overview – Website Pageviews – May 2023
Chart 8 – ComplexDiscovery Buyers Guide Overview – Pageview MetricsComplexDiscovery Buyers Guide Overview – Pageview Metrics – May 2023
Basic Newsletter and Email Metrics: January 1 – May 31, 2023
Source: Mailchimp and LinkedIn
Chart 9 – ComplexDiscovery Audience Overview – Newsletter Subscribers
Chart 10 – ComplexDiscovery Audience Overview – Email Campaign Open Rates
Chart 11 – ComplexDiscovery Audience Overview – Email Campaigns SentComplexDiscovery Audience Overview – Email Campaigns Sent – May 2023
Banner Advertising Metrics: Ten Beta Program Advertisers
Source: Advanced Ads
Note: Industry Averages for Display CTR: Legal = .59% and Tech = .39% (Source: Bitly)
Chart 12 – ComplexDiscovery Banner Advertising – Impressions (Aggregate of All Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Impressions – Aggregate – May 2023
Chart 13 – ComplexDiscovery Banner Advertising – Impressions (By Advertiser for Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Impressions – May 2023
Chart 14 – ComplexDiscovery Banner Advertising – Click-Through-Rate (CTR) – (Aggregate for All Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Click-Through Rate (CTR) – May 2023
Chart 15 – ComplexDiscovery Banner Advertising – Click-Through-Rate (CTR) – (By Advertiser for Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Click-Through Rate – May 2023
Basic Social Media Metrics: May 31, 2023
Source: LinkedIn and Twitter
Chart 16 – ComplexDiscovery Audience Overview – LinkedIn and TwitterComplexDiscovery Audience Overview – LinkedIn and Twitter Followers – May 2023
Basic Website Accessibility Metrics: January 1 – May 31, 2023
Chart 17 – ComplexDiscovery Website Accessibility ScoreComplexDiscovery Website Accessibility Score – May 2023
Closing the Loop
The information shared in this article conveys the logic behind the design and deployment of the new limited advertising program by ComplexDiscovery. The explanation of the core components of a holistic marketing program may also be beneficial for anyone considering advertising efforts regardless of industry. And the overview of ComplexDiscovery communications metrics is provided to present complete transparency as to the potential awareness and credibility contribution of advertising on the website. Whether you choose to advertise on ComplexDiscovery or any industry site, it is reasonable to first truly understand the direct objective of such an advertising effort and advertise accordingly. For those in the eDiscovery ecosystem seeking to increase associative awareness and credibility, advertising on ComplexDiscovery may be a solid choice for inclusion in your holistic marketing mix.
Click here to inquire about advertising opportunities with ComplexDiscovery.
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Generative Artificial Intelligence and Large Language Model Use
ComplexDiscovery OÜ recognizes the value of GAI and LLM tools in streamlining content creation processes and enhancing the overall quality of its research, writing, and editing efforts. To this end, ComplexDiscovery OÜ regularly employs GAI tools, including ChatGPT, Claude, Midjourney, and DALL-E, to assist, augment, and accelerate the development and publication of both new and revised content in posts and pages published (initiated in late 2022).
ComplexDiscovery also provides a ChatGPT-powered AI article assistant for its users. This feature leverages LLM capabilities to generate relevant and valuable insights related to specific page and post content published on ComplexDiscovery.com. By offering this AI-driven service, ComplexDiscovery OÜ aims to create a more interactive and engaging experience for its users, while highlighting the importance of responsible and ethical use of GAI and LLM technologies.
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ComplexDiscovery OÜ is a highly recognized digital publication focused on providing detailed insights into the fields of cybersecurity, information governance, and eDiscovery. Based in Estonia, a hub for digital innovation, ComplexDiscovery OÜ upholds rigorous standards in journalistic integrity, delivering nuanced analyses of global trends, technology advancements, and the eDiscovery sector. The publication expertly connects intricate legal technology issues with the broader narrative of international business and current events, offering its readership invaluable insights for informed decision-making.
For the latest in law, technology, and business, visit ComplexDiscovery.com.