Sun. Oct 1st, 2023

Content Assessment: Realizing Bright Value? FRONTEO Rebrands AI Engine and Products to “KIBIT”

Information - 92%
Insight - 93%
Relevance - 91%
Objectivity - 89%
Authority - 93%



A short percentage-based assessment of the qualitative benefit of the recent announcement by FRONTEO of the rebrand of its AI engine and products to KIBIT.

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Background Note: FRONTEO, a leading provider of AI solutions, has announced the rebranding of its AI engine and products to “KIBIT” as of April 1, 2023. The name KIBIT, a fusion of the Japanese words “kibi” (subtle movements of the human mind) and “bit” (the smallest unit of information), reflects the company’s commitment to developing AI that understands human subtleties. The rebranding is aimed at strengthening brand recognition and facilitating market penetration initiatives.

Press Announcement Overview*

FRONTEO Rebrands AI Engine and Products to “KIBIT” to Strengthen Brand and Facilitate Market Penetration Initiatives


FRONTEO (TSE: 2158) has announced today (April 3, 2023) it has rebranded its self-developed AI engine and additional products effective April 1, 2023. With this rebranding, the AI engine name will be unified from the conventional individual name of each algorithm to “KIBIT” (pronounced: kib-it) to strengthen brand recognition and facilitate market penetration initiatives.


History of the AI Engine and Product Name Change

FRONTEO deployed its self-developed AI engine under the name “KIBIT,” which combines the Japanese words “kibi,” meaning subtle movements of the human mind, and “bit,” meaning the smallest unit of information, to express its determination to develop “artificial intelligence that understands human subtleties.” Based on this design concept, FRONTEO developed “Landscaping” and “Illumination Forest” algorithms, which were deployed to support product lines within the LegalTech AI and Business Intelligence organizations. In addition to creating additional unique algorithms such as “Concept Encoder,” which contains characteristics required in the Life Sciences AI business, and “Looca Cross,” which was designed to support the Economic Security organization, FRONTEO has developed and provided AI system solutions equipped with these algorithms that contribute to business activity workflows and problem-solving opportunities for client companies and organizations.

We have decided to unify and change the name of KIBIT, as detailed in the below charts, to further realize our design concept and increase awareness of the KIBIT brand to FRONTEO customers.


FRONTEO will continue to contribute to solving social issues and realizing a fair world where people can find necessary and appropriate information by conducting business that utilizes advanced information analysis technologies. KIBIT was developed to achieve the corporate philosophy of “Realizing Bright Value,” which entails providing solutions that do not overlook hidden risks and opportunities in an effort to achieve equality within the information society. We will strive to maintain the trust provided by our stakeholders and to contribute to the realization of a fair world where people can find necessary and appropriate information.


Everything we do comes from our service-oriented culture that puts the client at its center. We develop and constantly improve cutting-edge technology, and market custom, seamless services that create value for our clients, employees, consumers, and shareholders. Our name is no coincidence. “FRONTEO” helps us focus while looking forward, empowering us to apply our AI technology to the mission-critical legal market. We combine our machine learning with unparalleled attention to our clients. At FRONTEO, you are the center of our universe. You define your needs, and we are your helpmates and facilitators. Together, now and in the future, we succeed.

For more information about FRONTEO, contact or visit

FRONTEO, KIBIT, Landscaping, Concept Encoder, Looca Cross, WordSonar, liGALILEO, Amanogawa, Cascade Eye, Mekiki, WordATLAS and Seizu Analysis are registered trademarks of FRONTEO is a registered trademark of FRONTEO in Japan

Read the original announcement.

*Assisted by GAI and LLM Technologies

Additional Reading

Source: ComplexDiscovery


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