Content Assessment: Creating Awareness and Credibility Before Demand? Advertising Program Considerations and Metrics from ComplexDiscovery
A short assessment of the qualitative benefit of the recent post highlighting a new limited advertising program by ComplexDiscovery.
Editor’s Note: ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information. The publication is not all-inclusive of industry news and topics and does not actively seek to increase reader traffic beyond the regular sharing of unfiltered industry announcements, information, and organically developed articles and industry surveys. In many ways, the publication is complementary and not competitive with other excellent eDiscovery-centric information sources ranging from individual blogs and industry associations to prominent news organizations and services.
Creating Awareness and Credibility Before Demand? Advertising Program Considerations and Metrics from ComplexDiscovery
As of mid-2023, ComplexDiscovery is excited to continue its limited advertising program catered specifically for selected industry organizations. This program provides an exclusive chance to elevate the profile and integrity of legal technology providers and solutions amongst the eDiscovery professionals who visit ComplexDiscovery.com regularly. The integration of this targeted and cost-efficient advertising approach into an all-inclusive marketing strategy may heighten the overall marketing influence of advertisers.
To put the advertising program in context, a holistic marketing program generally incorporates four central elements, each playing a crucial role:
- Awareness: This aspect ensures that your target audience is knowledgeable about your organization and what it provides. A strong advertising program helps to propagate knowledge about your organization and its solutions to a wider audience, thereby increasing its reach and impact.
- Credibility: This is about establishing trust in your message or brand, based on both objective facts and subjective perceptions. Credibility stems from consistent and quality communications. By associating your brand with ComplexDiscovery, you will be leveraging its trusted reputation to bolster the credibility of your own organization.
- Demand (Revenue) Generation: This is all about engaging with both current and potential clients to stimulate action or escalate revenue. Though the ComplexDiscovery advertising program is not directly focused on this aspect, it indirectly contributes by nurturing positive awareness and credibility, which can lead to increased demand and revenue.
- Integration: This is the synchronization of your awareness, credibility, and demand (revenue) generation initiatives. The integration of the ComplexDiscovery advertising program into your broader marketing efforts will ensure a holistic approach to your marketing strategy.
ComplexDiscovery’s limited advertising program is not a standalone solution as it primarily concentrates on associative awareness and credibility gained through a reputable publication sharing high-quality content. However, while not directly focused on demand (revenue) generation, this program contributes by fostering positive awareness and credibility, ultimately increasing and accelerating demand (revenue).
To provide a clearer idea, below is an example of the banner format and placement for this exclusive advertising program. Within this program, a handful of advertisers will have their ads displayed in rotation on most ComplexDiscovery posts.
Ad Attributes: 850px Width x 200px Height Core Banner Advertisement (Responsive) with Basic Message, Image Background, Logo, and Call to Action with Link
ComplexDiscovery’s unique advertising program is also restricted to a small group of just ten advertisers at any given time. This ensures high visibility and engagement for each participant. To make the program more accessible and accommodate organizations of various sizes, we’ve introduced an economically efficient pricing structure. Advertisers can opt for a quarterly plan at $599 per quarter or a seven-month plan at $1199. These affordable and impactful marketing opportunities are suitable for all legal technology firms aiming to enhance their brand presence and credibility within the eDiscovery ecosystem.
While the primary goal of this advertising program is to create and nurture associative awareness and credibility, the metrics of ComplexDiscovery’s communication channels are provided for potential (and current) advertisers to appraise the potential benefits of advertising with ComplexDiscovery. Regularly reported by ComplexDiscovery, the most recent metrics demonstrate how advertising on ComplexDiscovery can benefit organizations in the eDiscovery ecosystem. It contributes to a comprehensive marketing program by augmenting the awareness and credibility efforts of organizations and solutions.
The Current Communications Metrics for ComplexDiscovery
A Metrics Overview
Basic Website Metrics: 2023
Source: Google Analytics and Better Docs
Chart 1 – ComplexDiscovery Audience Overview – Average Session Duration (Seconds)ComplexDiscovery Audience Overview – Average Session Duration – September 2023
Chart 2 – ComplexDiscovery Audience Overview – Bounce RateComplexDiscovery Audience Overview – Bounce Rate – September 2023
Chart 3 – ComplexDiscovery Audience Overview – UsersComplexDiscovery Audience Overview – All Users – September 2023
Chart 4 – ComplexDiscovery Audience Overview – New UsersComplexDiscovery Audience Overview – New Users – September 2023
Chart 5 – ComplexDiscovery Audience Overview – SessionsComplexDiscovery Audience Overview – Sessions – September 2023
Chart 6 – ComplexDiscovery Audience Overview – Number of Sessions Per UserComplexDiscovery Audience Overview – Number of Sessions Per User – September 2023
Chart 7 – ComplexDiscovery Audience Overview – Website PageviewsComplexDiscovery Audience Overview – Website Pageviews September 2023
Chart 8 – ComplexDiscovery Buyers Guide Overview – Pageview MetricsComplexDiscovery Buyers Guide Overview – Pageview Metrics – Update – September 2023
Chart 9 – ComplexDiscovery Website and Buyers Guide Overview – Combined Pageview MetricsComplexDiscovery Website and Buyers Guide Overview – Combined Pageview Metrics – September 2023
Basic Newsletter and Email Metrics: 2023
Source: Mailchimp and LinkedIn
Chart 10 – ComplexDiscovery Audience Overview – Newsletter Subscribers
Chart 11 – ComplexDiscovery Audience Overview – Email Campaign Open RatesComplexDiscovery Audience Overview – Email Campaign Open Rates – September 2023
Chart 12 – ComplexDiscovery Audience Overview – Email Campaigns SentComplexDiscovery Audience Overview – Email Campaigns Sent – September 2023
Banner Advertising Metrics: Ten Beta Program Advertisers
Source: Advanced Ads
Note: Industry Averages for Display CTR: Legal = .59% and Tech = .39% (Source: Bitly)
Chart 13 – ComplexDiscovery Banner Advertising – Impressions (Aggregate of All Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Impressions – September 2023
Chart 14 – ComplexDiscovery Banner Advertising – Impressions (By Advertiser for Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Impressions by Vendor – September 2023
Chart 15 – ComplexDiscovery Banner Advertising – Click-Through-Rate (CTR) – (Aggregate for All Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Click-Through Rate (CTR) – September 2023
Chart 16 – ComplexDiscovery Banner Advertising – Click-Through-Rate (CTR) – (By Advertiser for Banner Ads from Beta Advertising Program)ComplexDiscovery Banner Advertising Overview – Click-Through Rate by Vendor – September 2023
Basic Social Media Metrics: October 1, 2023
Source: LinkedIn and Twitter
Chart 17 – ComplexDiscovery Audience Overview – LinkedIn and TwitterComplexDiscovery Audience Overview – LinkedIn and Twitter Followers – September 2023
Basic Website Accessibility Metrics: 2023
Chart 18 – ComplexDiscovery Website Accessibility ScoreComplexDiscovery Website Accessibility Score – September 2023
Closing the Loop
The information shared in this article conveys the logic behind the design and deployment of the new limited advertising program by ComplexDiscovery. The explanation of the core components of a holistic marketing program may also be beneficial for anyone considering advertising efforts regardless of industry. And the overview of ComplexDiscovery communications metrics is provided to present complete transparency as to the potential awareness and credibility contribution of advertising on the website. Whether you choose to advertise on ComplexDiscovery or any industry site, it is reasonable to first truly understand the direct objective of such an advertising effort and advertise accordingly.
For those in the eDiscovery ecosystem seeking to increase associative awareness and credibility, advertising on ComplexDiscovery may be a solid choice for inclusion in your holistic marketing mix. A choice that is transparent, targeted, and economical, not dependent on partner agreements with advertising provisions or subscriptions to industry reports for coverage.
Click here to inquire about advertising opportunities with ComplexDiscovery.
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Generative Artificial Intelligence and Large Language Model Use
ComplexDiscovery OÜ recognizes the value of GAI and LLM tools in streamlining content creation processes and enhancing the overall quality of its research, writing, and editing efforts. To this end, ComplexDiscovery OÜ regularly employs GAI tools, including ChatGPT, Claude 2, Midjourney, and DALL-E3, to assist, augment, and accelerate the development and publication of both new and revised content in posts and pages published (initiated in late 2022).
ComplexDiscovery also provides a ChatGPT-powered AI article assistant for its users. This feature leverages LLM capabilities to generate relevant and valuable insights related to specific page and post content published on ComplexDiscovery.com. By offering this AI-driven service, ComplexDiscovery OÜ aims to create a more interactive and engaging experience for its users, while highlighting the importance of responsible and ethical use of GAI and LLM technologies.
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ComplexDiscovery is a distinguished digital publication that delivers journalistic insights into cybersecurity, information governance, and eDiscovery developments and technologies. It adeptly navigates the intersection of these sectors with international business and current affairs, transforming relevant developments into informational news stories. This unique editorial approach enables professionals to gain a broader perspective on the intricacies of the digital landscape for informed strategic decision-making.
Incorporated in Estonia, a nation celebrated for its digital innovation, ComplexDiscovery OÜ adheres to the most rigorous standards of journalistic integrity. The publication diligently analyzes global trends, assesses technological breakthroughs, and offers in-depth appraisals of services involving electronically stored information. By contextualizing complex legal technology issues within the broader narrative of worldwide commerce and current events, ComplexDiscovery provides its readership with indispensable insights and a nuanced understanding of the eDiscovery industry.