Mon. May 23rd, 2022
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    Content Assessment: Just for Fun? eDiscovery Mergers, Organizational Gaslighting, and Artificial Intelligence

    Information - 90%
    Insight - 85%
    Relevance - 80%
    Objectivity - 85%
    Authority - 85%



    A short percentage-based assessment of the qualitative benefit of the post highlighting the potential impact of AI-assisted writing tools in the area of content creation.

    Editor’s Note: Today’s post is unique as it weaves together just for fun* four areas of personal business interest to show how artificial intelligence (AI) can contribute to and accelerate the creation of product-centric marketing content. The four areas of personal business interest included in this AI-assisted content generation exercise for a hypothetical product are productivity services, mergers and acquisitions, business management, and emerging technologies.

    A brief overview of these interests is provided as background information to explain the choice of title, description, and keywords used for providing input into an AI-assisted writing assistant to create example content just for the fun of it. 

    Areas of Personal Business Interest

    Productivity Services:  Having followed online productivity services since my days as a product manager in Compaq’s Small and Medium Business Internet Services group, I am always interested when I see new productivity tools that promise to enhance and accelerate content development and, when possible, test these tools. One recently released tool that provoked my interest in this area is ChewyAI, an online writing assistant. (Key Focus: Productivity)

    Mergers and Acquisitions: Tracking almost two decades’ worth of publicly disclosed eDiscovery-centric investments, I regularly follow the striking success and less spoken of failure of merger and acquisition activities of industry companies. Recently having spoken with several industry colleagues about their experience with a merger or acquisition, I am increasingly intrigued by the root cause of success and failure in these activities. (Key Focus: Organizational Dynamics in Mergers and Acquisitions)

    Business Management: An avid reader of business management books and articles ranging from systems to run businesses (e.g., Traction by Gino Wickman) to unfortunate practices that impact business culture (e.g., Gaslighting), I follow and regularly highlight business management topics via social media and blogging. One recently published article by the Harvard Business Review on gaslighting is an example of a topic that interests me in this area. (Key Focus: Business Culture Impact of Gaslighting)

    Emerging Technologies: As a technologist that follows emerging technologies, I find it intriguing to see the growing use of artificial intelligence (AI) in practical professional tasks ranging from legal discovery to marketing content generation. An AI certification course from a leading eDiscovery vendor is one example of recent personal study in this intriguing area. (Key Focus: Artificial Intelligence)

    Combining key focus elements of each of these areas of personal business interest and leveraging an AI-powered writing assistant, one can quickly begin to see the potential of AI to accelerate the creation of content from seemingly disparate inputs to provide cogent and compelling content.

    Just for Fun? eDiscovery Mergers, Organizational Gaslighting, and Artificial Intelligence

    Recently ChewyAI, an online AI-powered writing assistant, introduced beta access to a service designed to help users create product-centric marketing content. The beta service can create content from the submission of a basic product headline, a short product description of 400 characters or less, and a listing of five or fewer keywords. Elements of content created by the service include:

    • Product Descriptions
    • Sub-Headers
    • Features
    • Enhanced Features
    • Calls To Action
    • Frequently Asked Questions
    • Brand Stories
    • Blog Titles
    • Bullet Points to Blog

    After signing up for the beta version of the ChewyAI service, I combined key focus elements from areas of personal business interest and, just for fun, created the following hypothetical* product offering, description, and supporting keywords. 

    • Hypothetical Product Title: Gaslighting Detection Service
    • Hypothetical Product Description: With the proliferation of mergers and acquisitions in the eDiscovery arena, more organizations are bringing together disparate cultures and businesses practices. When merging products, processes, and people, there is an increasing challenge of Gaslighting by those responsible for revenue, roadmaps, and reductions. This new offering helps detect potential Gaslighting by organizational leaders.
    • Submitted Keywords: Gaslighting, Leadership, Mergers, Acquisitions, eDiscovery

    After submitting the product title, description, and keywords to the ChewyAI platform, the following marketing content examples were created in a matter of minutes through the assistance of AI. 

    Only five examples are provided in each content generation area for the sake of brevity.

    AI-Generated Product Descriptions

    + The Gaslighting Detection Service is a tried and true solution to the challenges of mergers and acquisitions. The service identifies potential Gaslighting behaviors by organizational leaders. This can help to protect you from a harmful cultural shift that could occur in a merger or acquisition.

    + Gaslighting Detection Service is a dynamic new service that allows organizations to detect and prevent the manipulation of stakeholders and business processes during mergers and acquisitions. The Gaslighting Detection Service is designed to deliver immediate results by providing organizations with the ability to proactively identify the presence of Gaslighting tactics in their organization.

    + When mergers and acquisitions are done well, there are many benefits. But when they are done poorly, they can lead to problems like Gaslighting, which is a term used to describe the manipulation of information to make someone doubt their own ability to make good decisions. Gaslighting can occur at all levels, from the highest-level CEO to the most junior of workers. The Gaslighting Detection Service assesses an organization’s leadership for Gaslighting potential.

    + This Gaslighting Detection Service provides a detailed analysis of potential Gaslighting tactics, highlighting the most dangerous patterns of behavior. To manage the gaslighting threat, this service provides actionable intelligence including:

    • A method to identify potential Gaslighting Tactics by leaders in the organization
    • How to better manage Gaslighters
    • How to detect when Gaslighting tactics are used to gain control
    • How to protect yourself from Gaslighting tactics

    + Gaslighting Detection Service helps organizations identify, manage, and prevent Gaslighting behaviors by key personnel. It filters for Gaslighting behaviors in documents and conversations by detecting the following:

    • Absence of mention of prior knowledge or personal experience with the subject at hand
    • Absence of references to existing data or support
    • Absence of collaboration or evidence of communication between teams or individuals
    • Absence of evidence of an understanding of organizational values (such as integrity, honesty, accuracy, and accountability)
    • Absence of any mention of organizational history (past documents, past discussions, etc.)

    AI-Generated Sub-Header

    + The Gaslighting Detection Service, or GDS, is a cloud-based service that uses artificial intelligence to detect potential Gaslighting by organizational leaders.

    + A new service that detects Gaslighting by organizational leaders.

    + Gaslighting Detection Service is a stand-alone tool that allows users to detect the early signs of Gaslighting in their organization, and take action to prevent it from occurring.

    + A gaslighting detection service that helps organizations detect the use of Gaslighting tactics to undermine the authority and rights of decision makers.

    + Major corporations are routinely gaslighting their employees. A new service will detect when managers are fooling their staff by making them doubt their own memories and perceptions.

    AI-Generated Features

    + Assess Reality: The first service of its kind, Gaslighting Detection Service helps organizations uncover the first signs of Gaslighting.

    + Find the Gaslighters: Connect with a system of trained analysts who can help you identify those who are trying to Gaslight you. Be alerted before they try to do more harm.

    + Stop Gaslighting and Disinformation: Gaslighting Detection Service is a service that helps organizations determine if their leaders are intentionally manipulating the information and knowledge of the organization.

    + Detect and Mitigate Gaslighting at Work: The Gaslighting Detection Service presents real-time detection of potential Gaslighting by organizational leaders and key opinion leaders. This service provides a detection capability that will help prevent the onset of Gaslighting.

    + It’s a New Day, a New Way to Work: Gaslighting Detection helps you spot the manipulation, manipulation that can cost you millions or even billions of dollars. The service is a self-service tool that helps you detect Gaslighting.

    AI-Generated Enhanced Features

    + Detect Gaslighting in your Organization – Feature: Detect Gaslighting in your organization by monitoring email communications.

    + Prevent Gaslighting by Organizational Leaders – Feature: This service detects potential Gaslighting by organizational leaders notifying them of the situation and directing them to more specific resources for help.

    + Detect and Prevent Gaslighting by Organizational Leaders – Feature: With innovative AI and proprietary data, the Gaslighting Detection Service analyzes leadership behavior and provides alerts on potential Gaslighting.

    + Now everyone can be on the lookout for the dangers of Gaslighting – Feature: The Gaslighting Detection Service will alert you to potential Gaslighting in your organization by alerting you when your organization’s leadership is not transparent, direct, and honest.

    + Spot Gaslighting Before It Happens – Feature: Identify the subtle signs of Gaslighting, so you can avoid it.

    AI-Generated Calls To Action

    • Discover how we can help you detect potential Gaslighting.
    • Find out how well your company is Gaslighting you.
    • Discover the Gaslighting Detection Service
    • Detect Gaslighting
    • Start Detecting

    AI-Generated Frequently Asked Questions

    + What is Gaslighting? Answer: Gaslighting is a psychological tactic used by an individual or an organization to manipulate others to the point of changing their perceptions of reality. It usually involves a course of deliberate actions intended to make the victim question their own sanity.

    + What are the results of the Gaslighting Detection Service? Answer: A report detailing the most common Gaslighting tactics with suggested remediation.

    + What factors determine Gaslighting events? Answer: There are a number of factors that determine Gaslighting events. The most common factors are:

    • Power Imbalance: A high degree of power imbalance exists between the two parties.
    • Lack of Transparency: The leadership team of the merging organizations do not share sufficient information with their employees.
    • Loss of Autonomy: The employees on the receiving end of the merger do not have enough control over their own work or day to day tasks.
    • Unrealistic Expectations: The merging organizations have unrealistic expectations about the revenue, business, and resources available after the merger.
    • Unclear Boundaries: The leaders of the merging organizations have not clearly defined the roles.

    + What is this service? Answer: The Gaslighting Detection Service is a predictive behavioral monitoring and analysis service designed to alleviate the Gaslighting and other covert influence techniques used by organizational leaders to manipulate organizational culture.

    AI-Generated Brand Stories

    + Gaslighting Detection Service is a content-intelligence service that identifies the warning signs of existing Gaslighting behavior in emails, social media posts, and other communications. Those who are afflicted by Gaslighting may be consciously or unconsciously trying to drive others to doubt their own perceptions, while others may attempt to “play dumb” when confronted with the evidence of their Gaslighting behavior. Gaslighting Detection Service provides advisers with indicators indicating when they are being gaslighted.

    + Gaslighting Detection Service, LLC is a consulting firm that identifies the tell-tale signs of Gaslighting in organizations, giving insight into possible Gaslighting behaviors. Our service helps organizations to improve communications, identify gaslighters, and prevent the damage caused by Gaslighting.

    + Gaslighting Detection Service sets out to remove Gaslighting from your business by giving you the skills and tools to protect your organization from unconscious manipulation. We work with you to prioritize risk, establish a framework for dealing with it, establish a culture of open communication, and offer “proof” of a successful implementation of a framework.

    + Gaslighting Detection Service is a solution for uncovering Gaslighting by the senior leaders of the organizations that are being merged. This new offering helps uncover potential Gaslighting behaviors that are starting to crop up, but were only detected on an intuitive level.

    + The Gaslighting Detection Service was designed to offer a protection for companies and their leaders. It is a tool that can help uncover and expose the tactics used by individuals and organizations who may be attempting to manipulate the perceptions of their colleagues, customers, or stakeholders. The intent of the service is to inoculate organizations against Gaslighting by identifying individuals or groups that may be attempting to persuade others to adopt an artificial reality.

    AI-Generated Blog Titles

    • The Gaslighting Effect: How to Detect Potential Gaslighting in Mergers and Acquisitions
    • A New Tool to Detect Potential Gaslighting by Organizational Leaders
    • Gaslighting by Organizational Leaders: How to Detect It
    • Gaslighting: The New Organizational Reality – How to Detect It
    • Gaslighting Detection – A New Solution for Organizational Leaders

    AI-Generated Bullet Points to Blog

    + Gaslighting is a form of manipulation where people are intentionally made to question their reality. It can be used in many different contexts, but the most common form of Gaslighting comes from a person lying to you about what they have or have not said or done.

    + Organizations that merge things like people, processes, and products (a company merging with another company) face the challenge of how to effectively merge two disparate cultures and business practices. This new offering helps organizations identify potential Gaslighting by organizational leaders.

    + Gaslighting has always been part of the human culture, but the term has come to be used more specifically in current times to identify behaviors designed to undermine the sense that the self received reality is being perceived correctly by others.

    + Gaslighting is a form of manipulation that seeks to distort reality through deception, confuse victims into questioning their own sanity, and ultimately erode the will to fight for oneself.

    + Gaslighting can be used to maximize revenue, decrease costs, or decrease morale. It is increasingly being used by leaders who are responsible for revenue, roadmaps, and reductions in order to create an environment in which employees will not complain about any negative consequences. 

    Beyond a Gaslighting Detection Service

    Now, remember this just for fun exercise was shaped by only four key focus elements, one hypothetical product title, one 395 character description, and five keywords. With AI-assistance, within a few minutes, and a few clicks, incredibly intriguing content was created. Content that could be used to remove writer’s block, provide new ways of thinking about offerings, and potentially shape the development of downstream content.  

    Even with disparate focus elements and a purely hypothetical product offering, AI-enabled writing appears to have an exciting place in the future of content marketing. As exemplified in this short, just for fun exercise with a beta version of a writing assistant, AI-enabled content tools appear to be able to quickly provide suggestions and samples that can help inform additional content development. From product marketing to counter-marketing, it will be interesting to see how content generation changes over time with the advancement of productivity services supported by AI. It will also be interesting to see how much content created just for fun to test new AI-enabled writing tools stimulates the creation of new offerings and new ways of communicating about those offerings. And now I will certainly be on the lookout for the release of a Gaslighting Detection Service.

    * The Gaslighting Detection Service presented in this post is a hypothetical offering created to demonstrate the potential of AI in product development, management, and marketing. As of the writing of this post it is not known to be in development, but maybe it should be given a review of the AI-generated content from ChewyAI.

    Additional Reading

    Source: ComplexDiscovery


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    ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

    ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of cyber, data, and legal discovery organizations. Focused primarily on supporting the ComplexDiscovery publication, the company is registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world. The company operates virtually worldwide to deliver marketing consulting and services.

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