Sun. May 22nd, 2022
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    The Kinetics of Three eDiscovery Business Metrics in the Winter of 2020

    The eDiscovery Business Confidence Survey is a non-scientific quarterly survey designed to provide insight into the business confidence level of individuals working in the eDiscovery ecosystem. The survey consists of nine core multiple-choice questions focused on factors related to the creation, delivery, and consumption of eDiscovery products and services. Additionally, the survey includes the following three optional questions focused on the business operational metrics of days sales outstanding (DSO), monthly recurring revenue (MRR), and revenue distribution across customer bases.

    • How would you characterize the trajectory of your organization’s Days Sales Outstanding (DSO) during the last quarter? DSO represents the average number of days it takes credit sales to be converted into cash, or when a company’s account receivables can be collected.
    • How would you characterize the trajectory of your organization’s Monthly Recurring Revenue (MRR) during the last quarter? MRR is income that a company can reliably anticipate every 30 days. Revenue from one-time purchases billed at the time of purchase is not included in MRR.
    • Which of the following statements best describes the distribution of your organization’s revenue across your customer base during the last quarter? Distribution is the reduction of revenue concentration across the customer base. The customer base is the group of customers who repeatedly purchase the products or services of a business.

    Survey participants were presented with four potential answers to the optional business operational metric questions and asked to select one. The choices were as follows:

    • Increasing
    • Unfluctuating
    • Decreasing
    • Do Not Know

    The three optional questions regarding business operational metrics were introduced into the quarterly eDiscovery Business Confidence Survey during the winter 2019 survey and to date,  approximately 648 individual responses to these optional questions have been received over the course of five surveys.

    The aggregate results of the answers to the business operational metric questions are shared in the following observations and charted overviews. They provide an interesting vector view of the trajectories of these important measurements and the results may also be helpful to business and legal professionals as they consider the current conditions and trends in the business of data and legal discovery.

    Key Observations in the Winter of 2020

    General

    • In the winter of 2020, 124 eDiscovery Business Confidence Survey participants chose to answer at least one of the optional business operational metric survey questions in the quarterly survey. This is less than the number of participants that answered the optional business metrics questions in the fall 2019 survey when 141 survey participants responded to at least one optional business operational metric survey question.
    • In the winter of 2020, 84.9% of eDiscovery Business Confidence Survey participants chose to answer at least one of the optional business operational metric questions in the quarterly survey. This is a decrease in percentage from the 94.0% of participants answering the optional business operational metric questions in the fall of 2019 survey.
    • In the winter 2020 survey, between 26.6% and 39.5%  of the respondents (depending on the question) did not know whether DSO, MRR, or distribution of customer revenue-based measures were increasing, unfluctuating, or decreasing.

    Days Sales Outstanding (Chart 1)

    • Exactly 19.4% of survey respondents reported DSO as increasing in the winter of 2020. This is an increase from 17% reporting DSO as increasing in the fall of 2019. This is also the highest percentage of respondents reporting DSO as increasing since the introduction of operational metric questions into the business confidence survey.
    • There was an increase (9.2%) in the winter 2020 percentage (34.7%) of respondents reporting DSO as unfluctuating when compared to fall 2019 reporting (25.5%). This is also the highest percentage of respondents reporting DSO as unfluctuating since the introduction of operational metric questions into the business confidence survey.
    • Only 6.4% of survey respondents reported DSO as decreasing in the winter of 2020. This is a slight increase from reporting in the fall of 2019 when 5.7% of respondents noted decreasing DSO.

    Monthly Recurring Revenue (Chart 2)

    • There was a solid increase (9.9%) in the winter 2020 percentage (34.7%) of respondents reporting increasing MRR when compared to fall 2019 reporting (24.8%). This is also the highest percentage of respondents reporting MRR as increasing since the introduction of operational metric questions into the business confidence survey.
    • There was a slight decrease (2.7%) in the winter 2020 percentage (25.0%) of respondents reporting MRR as unfluctuating when compared to fall 2019 reporting (27.7%)
    • 10.5% of survey respondents in the winter of 2020 reported decreasing MRR. This is also the highest percentage of respondents reporting MRR as decreasing since the introduction of operational metric questions into the business confidence survey.

    Distribution of Revenue Across Customer Base (Chart 3)

    • The percentage of survey respondents reporting an increasing distribution of revenue across their customer base increased strongly (15.3%) between the fall of 2019 (25.0%) and the winter of 2020 (40.3%). This is also the highest percentage of respondents reporting increasing distribution of revenue across their customer base since the introduction of operational metric questions into the business confidence survey.
    • There was a very slight increase (0.1%) in the winter 2020 percentage (25.8%) of respondents reporting the distribution of revenue across their customer base as unfluctuating when compared to fall 2019 reporting (25.7%). This is also the highest percentage of respondents reporting unfluctuating distribution of revenue across their customer base since the introduction of operational metric questions into the business confidence survey.
    • There was also a solid increase (3.7%) in the percentage of survey respondents reporting a decrease in revenue distribution across their customer base, with 7.3% reporting a decreasing distribution of revenue in the winter of 2020. This is also the highest percentage of respondents reporting decreasing distribution of revenue across their customer base since the introduction of operational metric questions into the business confidence survey.

    Survey Charts

    (Charts Can Be Expanded for Detailed Viewing)


    Chart 1: An Aggregate Overview of Days Sales Outstanding (DSO) Trajectory

    1 – An Aggregate Overview of DSO

     


    Chart 2: An Aggregate Overview of Monthly Recurring Revenue (MRR) Trajectory

    2 – An-Aggregate-Overview-of-MRR

     


    Chart 3: An Aggregate Overview of Distribution of Revenue Across Customer Base

    3 – An Aggregate Overview of Revenue Distribution Across Customer Base

    Running Listing of eDiscovery Business Confidence Survey Results

    Additional Reading

     

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    ComplexDiscovery is an online publication that highlights cyber, data, and legal discovery insight and intelligence ranging from original research to aggregated news for use by cybersecurity, information governance, and eDiscovery professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding cyber, data, and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.

    ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of cyber, data, and legal discovery organizations. Focused primarily on supporting the ComplexDiscovery publication, the company is registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world. The company operates virtually worldwide to deliver marketing consulting and services.

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