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Associations, like much of the business world, are living in a time of transformation. “What worked yesterday won’t work today:” In one sentence, keynote Sarah Prevette, an entrepreneur and investor with Future Design School, explained simply why associations can’t continue to operate according to the status quo.
The traditional membership model is changing, millennials and Gen Z are taking over the workforce (and your board of directors), and political and economic uncertainty are still affecting many industries. Most association leaders are well aware of these (and many other) challenges, and they know that solutions can be even harder to identify and implement.
Associations need to stop keeping people out, said [Jeff] De Cagna. “It’s a member benefit” … How many times have you heard that reasoning used by associations to keep educational content and resources locked behind a wall. Instead, break down that barrier, share your knowledge and expertise with a larger audience, and expand your network of supporters – and potential members.
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