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By Chloe Green
The marketing power of social media mean corporate investment in building brands’ social presence is growing more than ever, but most organisations still don’t have a proper grasp of the scope and scale of the risks, according to new research.
Over the course of a year, researchers from social media compliance specialist Proofpoint Nexgate looked at over 32,000 Fortune 100 companies’ social media feeds including Facebook, Twitter and LinkedIn, and used natural language processing to examine how frequently regulated and sensitive information was exposed.
The average Fortune 100 firm has more than 320 branded social accounts, found the study, with thousands of employees and hundreds of followers involved in large-scale social media interactions.Â
But regulations designed to protect consumers from misleading forms of public communication weren’t always strictly adhered to – each company had an average of 70 compliance red flags turn up, all of which remained on public social pages and went virtually under the radar for internal compliance staff. Added to this, an unknown number of incidents occurred but were removed before the study could inspect them.
