Considering Marketing? Strategic, Operational and Tactical Considerations

Organizations that achieve and maintain strategic, operational and tactical marketing alignment can significantly increase the influence their organization has on their target market.

While there are many guidelines and considerations in the marketing arena that can help organizations gain and maintain awareness with those they are seeking to influence, the following high-level points are provided to help organizational leaders understand and align the strategic, operational and tactical elements of marketing within their organizations.

Strategic Points (Framework)

  • Understanding of Objective and Message (What We Want Clients To Know About Us)
  • Understanding of Organizational Center of Gravity (What We Believe Is Our Core And Priority Offering)
  • Understanding of Delivery Model (How We Sell And Deliver Our Offering To Clients)
  • Understanding of  Influencer Profile (Who Do We Need To Influence To Accelerate Revenue Uptake)

Operational Points (Guides)

  • Development of Relationship Continuum (Online, Offline)
  • Development of Influence Triangle (Clients, Analysts, Media)
  • Development of Impactful Messaging (Contacts to Close, Reception and Retention of Information, Importance of Proof Points, Evaluation of Information, Changing and Maintaining Behavior)
  • Development of Controlled Communications (Balance, Frequency, Synchronization)

Tactical Points (Paths)

  • Leveraging Online Conduits To Influencers (From Twitter To Website)
  • Leveraging Offline Conduits to Influencer (From Print Advertising To Industry Trade Shows)
  • Leveraging Industry Landscape of Opportunity (Competitors, Topics, Events)
  • Leveraging Organizational Landscape of Opportunity (Sales Cycle, Revenue Objectives, Product Roadmap, Event Schedule)

There are certainly many other viable and valuable points that can contribute to marketing success, but it does appear that organizations that achieve and maintain strategic, operational and tactical marketing alignment significantly increase the influence their organization has on their target market.

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