Editor’s Note: Excellent overview of considerations and approaches to online publishing. While I am not sure I agree with all the assertions, the overview is certainly profitable for thinking about the impact of digital communications through the lens of online publishing.
Extracts from post by Kevin O’Keefe
While some law firm website developers are advising law firms to bury law blogs inside a law firm website, a just released ABA book on strategic online publishing for law firms advises just the opposite. Law blogs should be located off websites on a separate domain to build influence, achieve better seach engine performance (SEO) and generate business.
Blogs are the easiest, most effective, and most accessible form of legal publishing, per the authors. But publishing content is not enough, “distributed publishing” is needed for a lawyer or law firm industry group to create a dominate market presence and generate business.