Five Great Reads on Data Discovery and Legal Discovery for February 2020
From cyber operations to pricing data points on eDiscovery, the February 2020 edition of the Five Great Reads on Data Discovery and Legal Discovery newsletter provides a selection of recent and relevant articles and research shared to update legal, information technology, and business professionals on the art and science of eDiscovery.
Five Great Reads on Data Discovery and Legal Discovery is a subscription newsletter regularly highlighting at least five articles to inform and update legal and information technology professionals on the art and science of data discovery1 and legal discovery2.
1 Data Discovery is the exploration of patterns and trends within unstructured data with the objective of uncovering insight and driving action. 2 Electronic Discovery (Legal Discovery) is the process of identifying, preserving, collecting, processing, searching, reviewing and producing electronically stored information that may be relevant to a civil, criminal, or regulatory matter.
ComplexDiscovery is an online publication that highlights data and legal discovery insight and intelligence ranging from original research to aggregated news for use by business, information technology, and legal professionals. The highly targeted publication seeks to increase the collective understanding of readers regarding data and legal discovery information and issues and to provide an objective resource for considering trends, technologies, and services related to electronically stored information.
ComplexDiscovery OÜ is a technology marketing firm providing strategic planning and tactical execution expertise in support of data and legal discovery organizations. Registered as a private limited company in the European Union country of Estonia, one of the most digitally advanced countries in the world, ComplexDiscovery OÜ operates virtually worldwide to deliver marketing consulting and services.
A (Brand) New Approach? Considering the Framework and Structure of eDiscovery Offerings
Today’s eDiscovery providers may benefit from the lessons learned in the creation of the Sgt. Pepper’s Lonely Hearts Club Band album by creating a concept for branding and packaging their offerings within that brand in a connected, theme-based way that represents the offerings’ promise and capability in a way that is easy to understand and remember.
This fictionalized branding approach was developed from the intellectual exercise of trying to figure out a reasonable and memorable way to descriptively highlight the promise and capabilities of offerings typically delivered by full-service eDiscovery providers. It may not be completely comprehensive or fully normalized. However, the hope of sharing this branding example is that it might help those involved in the branding and communication of eDiscovery provider services and solutions.
